Fanatics Betting & Gaming
Sr. Director, CRM & Ecosystem Operations
New York, NY, United States · Director · Full-time
Sponsorship not specifiedDetected 8 hours ago
A/B TestingContent CalendarsCRMLeadership
About the role
- This is a highly visible leadership role with direct impact on MAU growth, retention, and ecosystem LTV.
- Establish a robust testing and experimentation roadmap
- Improve retention curves and fan lifetime value
Responsibilities
- This leader will own the operating model that powers how we communicate with fans, activate them across verticals, and translate live sports moments into daily engagement and revenue.
- Drive activation, engagement, monetization, and retention programs
- Build and scale the end-to-end operating model for ecosystem campaigns ●
- Build dashboards and reporting systems that move from descriptive to actionable
- Partner with Analytics to measure CRM impact across the ecosystem
Requirements
- 10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations
- 5+ years leading high-performing teams
- Deep expertise in CRM platforms and multi-channel execution
Nice to have
- Experience operating in high-velocity, live-content or sports environments preferred
- Passion for sports, gaming, or fan-driven products is strongly preferred.
Skills
- Define KPI frameworks tied to business outcomes (MAU, retention, LTV, cross-sell)
Compensation
- $250,000 - $270,000 USD
Company info
- Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods
- collect physical and digital trading cards, sports memorabilia, and other digital assets
- and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans
- a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes
- CRM & Lifecycle Strategy
- Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels
- Build scalable segmentation and personalization frameworks leveraging ecosystem data
- Ensure flawless execution of promotions across Commerce, Betting, Loyalty, and Free-to-Play
- Standardize QA, compliance, and cross-functional workflows
- Increase velocity while reducing execution risk
- Fanatics is building a leading global digital sports platform.
- We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.
- Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform.
- Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores.
- Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
- Oversee daily contest operations aligned to the sports calendar
- Translate key sports moments into compelling in-app experiences
- Improve operational rigor and tooling for live-event execution
- Balance speed and precision in high-visibility environments
- Work with teams to curate a centralized marketing and content calendar across the Ecosystem
- Align cross-functional teams around cohesive messaging and timing
- Ensure consistency across all fan touchpoints
- Lead and develop a high-performing team across CRM, Growth Ops, and Content Ops
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This listing is sourced directly from Fanatics Betting & Gaming's careers page and normalized into a canonical job model.