Neon

Lead Product Marketing Manager

New York City

Sponsorship not specifiedDetected 26 days ago

Product ManagementProduct StrategySalesCustomer SuccessUnityLeadershipCollaboration

About the role

We are looking for a Lead Product Marketing Manager (PMM) who can own product marketing end-to-end: positioning, messaging, sales enablement, competitive intelligence, and go-to-market execution. As our first Product Marketing hire, you will step into a high-leverage, solo function with the mandate to build Neon's GTM foundation from scratch. You will serve as the foundational pillar of our marketing engine, shaping how the market perceives our core products.The core challenge is translating a genuinely complex product into messaging that lands with business-side stakeholders at game publishers & studios.
This role is right for someone who has done enterprise B2B product marketing at a fintech or SaaS company, has strong instincts for positioning in a category where most buyers do not fully understand what they are buying, and wants to build something from scratch rather than inherit a playbook.
We are looking for a Lead Product Marketing Manager (PMM) who can own product marketing end-to-end: positioning, messaging, sales enablement, competitive intelligence, and go-to-market execution.

Own Neon's core narrative: why MoR is the right model for publishers, how we compare to app stores and self-managed payments, and what we do differently versus competitors
Develop audience-specific messaging for publisher BD, finance, and product stakeholders.
Build and maintain the core sales collateral: pitch decks, one-pagers, competitive battle cards, and objection-handling guides.
Create materials for publisher onboarding that explain what Neon owns (tax, chargebacks, compliance) and what the publisher owns.
Own GTM for new product launches and major market expansions. Define the audience, message, channel, and success metric.
Lead co-marketing and launch announcements with publishing partners.
Develop thought leadership content that positions Neon as the authority on direct monetization for game publishers.
Maintain a current view of the competitive landscape: competitors, app store fee structures, and emerging direct-to-consumer tooling.
Partner closely with Product to understand roadmap priorities and translate them into external messaging.
Work with Sales and Customer Success to build feedback loops between market signals and product direction.

Run enablement sessions with the sales and CS team when new products or market coverage launches.

clear decisions, actionable insights, and aligned incentives.
Founded by payments, fintech and gaming veterans,
Experience producing high-volume content (newsletters, LinkedIn series, blog) as part of a GTM motion.

You'll join a collaborative, diverse team from world-class companies like Apple, Affirm, Unity, and Visa, backed by renowned VC's including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade.

This listing is sourced directly from Neon's careers page and normalized into a canonical job model.