golfscopeinc

Head of Marketing

Austin, TX · Full-time

Sponsorship not specifiedDetected 14 days ago

AR/VRResearchLeadership

About the role

You'll report directly to the CEO and define how marketing accelerates the next chapter of GOLF+.
We're looking for a complete marketer, not a single-channel specialist.
This person should think in audience, narrative, and brand as fluently as they think in funnels and dashboards.

you'll do the work yourself now and build the team deliberately as we scale.
You own the entire marketing function.
Build belief among golfers who don't yet think they need us through cultural relevance, earned attention, and trust.
Lead and develop the marketing team, starting with the Product Marketing Manager, and build the function deliberately over the next 12 to 18 months.
Own positioning and messaging, and make our launches land.
GOLF+ is building the leading platform for off-course golf.
We are the official VR partner of the PGA TOUR, following investment from strategic partners including Rory McIlroy, Jordan Spieth, Ben Crenshaw, Tom Brady, Steph Curry, and Mike Trout.
We're hiring a Head of Marketing to own how golfers discover, trust, and fall in love with GOLF+.
This is a player-coach role by design: you'll do the work yourself now and build the team deliberately as we scale.
What You'll Own

Existing relationships in golf, golf media, or the golf creator world.
Familiarity with how the golf industry works (OEMs, teaching pros, club fitting, launch monitors).
Experience launching a product into a skeptical or new-to-category audience.
Experience in gaming, VR, consumer tech, sports, or creator-driven platforms.
This Role Is Not
A narrow performance or paid-marketing role.
A purely strategic or oversight-only seat - it's hands-on.
A role for someone who needs an established playbook, a big team, or a big budget handed to them.

launching GOLF+ Putting and GOLF+ Sim, while continuing to invest in the long-term VR vision.
You'll inherit a strong Product Marketing Manager as your first direct report and partner in bringing that vision to life.

We're creating a new category, and that isn't won by advertising a product - it's won by helping golfers see GOLF+ as part of how they play, prepare, practice, improve, compete, and stay connected to the game.

This listing is sourced directly from golfscopeinc's careers page and normalized into a canonical job model.