Diversified Botanics
Trade Marketing Manager
USA
No sponsorshipDetected 13 days ago
SalesLogisticsLeadership
About the role
- You sit at the bridge between brand marketing and sales - turning brand assets into selling tools, and turning trade dollars into measurable sell-through.
- You are the difference between a sales team that walks into buyer meetings with ammunition and one that walks in empty-handed.
Responsibilities
- Design, procure, and ship in-store assets - shelf talkers, counter mats, light boxes, danglers, cooler clings, planogram strips - to distributors and direct accounts
- Coordinate MAP enforcement - receive violation reports from the field, run investigations, escalate to leadership and Legal, manage remediation
- Own the sample budget and inventory deployment, tracking cost and ROI
- Build the launch package for every new SKU - distributor sell-in deck, retailer one-pager, POP package, promotional incentive - coordinated with Marketing and the field
- Maintain a trade marketing dashboard tracking spend by program, channel, and ROI, reviewed monthly with the CRO
- Are energized by building a function from scratch rather than running one that's already built
- Can move between strategic calendar-building and hands-on execution (shipping POP, building a deck) in the same week
- Can point to a specific trade promotion program you designed and measured the results of
Requirements
- 5-10 years in CPG trade marketing or shopper marketing, ideally in convenience, alt-tobacco, vape, supplement, or beverage channels
- Hands-on experience with POP design/logistics, MAP enforcement coordination, and trade show execution
- AI Proficiency & Innovation
- Applicants must be authorized to work in the U.S. Reasonable accommodations are available throughout the hiring process upon request.
Nice to have
- $150/month in Diversified Botanics products plus 50% employee discount thereafter
Compensation
- Build and execute the annual trade promotion calendar - volume rebates, MDF programs, growth incentives, new-SKU bundles, distributor-rep SPIFFs
Benefits
- Own the master sales collateral library - one-pagers, pitch decks, category review decks, JBP templates, ride-along leave-behinds, sample request brochures - and keep it current
Visa & Work Authorization
- Applicants must be authorized to work in the U.S. Reasonable accommodations are available throughout the hiring process upon request.
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This listing is sourced directly from Diversified Botanics's careers page and normalized into a canonical job model.