Blackbaud

Blackbaud

Director of Media

Remote, United States of America · Director

Sponsorship not specified$134k-$174kDetected 54 days ago
LLMsA/B TestingComplianceSEOSEMCRMForecastingLeadershipMentoring

About the role

  • Director of Media Blackbaud's software and data power the people and organizations changing the world-from local food banks to Fortune 500 CSR programs.
  • You'll translate brand and demand strategies into high impact paid media programs-ensuring campaigns are visible to the right audiences, in the right channels, at the right moments across the funnel.
  • Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud.

Responsibilities

  • Own the full funnel paid media approach-activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets.
  • Lead an A-team of channel experts (search, paid social, programmatic, video/CTV-connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability.
  • Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media-scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.
  • Own forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR).
  • Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks.
  • Act as a strategic media partner to Brand and Demand -translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions.
  • A proven track record building and leading high‑impact media teams, including internal talent and agency partners.

Requirements

  • Hands‑on experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisions.

Skills

  • BLKB) is the world's leading cloud software company powering social good.

Compensation

  • The starting base pay is $133,700.00 to $173,800.00.

Benefits

  • Guided by our Intelligence for Good® vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
  • Benefits Include:

Equal opportunity

  • Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment.
  • equal opportunity employer and is committed to maintaining a diverse and inclusive work environment.
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This listing is sourced directly from Blackbaud's careers page and normalized into a canonical job model.