American Medical Association

American Medical Association

Director I Digital Marketing (Hybrid)

Magnificent Mile, Chicago · Director · Full-time

Sponsorship not specified$129k-$174kDetected 23 hours ago
A/B TestingAccessibilityProject ManagementJiraSEOContent MarketingSalesforceGoogle AnalyticsProcess ImprovementWordPressResearchCommunicationCollaborationPublic SpeakingMicrosoft Office

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odds of building a lasting career here

33Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70

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About the role

  • Director I Digital Marketing (Hybrid) Chicago, IL The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization.
  • Together, we advance meaningful change in health care and the communities we serve.
  • We have an opportunity at our corporate offices in Chicago for a Director I Digital Marketing (Hybrid) on our Marketing & Membership Experience team.

Responsibilities

  • Perform routine content audits to inventory and optimize content, as well as expose gaps/opportunities
  • Develop and distribute routine reporting on content performance, translating data into actionable insights for stakeholders
  • Develop a roadmap to optimize the highest volume and value user paths across AMA digital
  • Lead A/B testing experiments, including design and results reporting in collaboration with analytics team
  • Create personalized content and digital user experiences; design and execute campaigns to support acquisition and retention goals in collaboration with membership marketing
  • Collaborate with product and channel teams to increase user identification opportunities
  • Manage and improve the organization and accessibility of content on AMA digital, including navigation, taxonomy, and search functionality
  • Develop multi-site (including subdomains and microsites) wayfinding solutions to improve internal and external search accuracy, enhance discoverability, and strengthen the AMA's overall digital footprint
  • Develop and distribute routine reporting on IA key performance indicators
  • Collaborate with the product teams on the management and enhancement of UI and UX experiences

Requirements

  • 10+ years of experience leading digital marketing, publishing, and growth functions in services, media, e-commerce, or relevant industries
  • 5+ years experience with staff management, with proven ability to lead full-time and contract resources
  • Superior written and oral communication skills, including experience presenting in a large group setting, with an ability to handle executive level discussions as well as technical deep dives

Nice to have

  • Bachelor's Degree required
  • concentration in Marketing, Advertising, Communications, Journalism, User Experience, or other related coursework preferred

Skills

  • Proficiency in using Google Analytics, Quantum Metric, Optimizely, VWO, Salesforce Marketing Cloud, or other similar applications
  • Experienced with CMS, for example Drupal or WordPress
  • Experienced in use of SEMRush, BrightEdge, Moz, Similarweb, or similar applications
  • Experienced in use of JIRA, Asana, MS Office, other similar applications
  • The American Medical Association is located at 330 N.
  • Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
  • Employees are also eligible to participate in an incentive plan.
  • To learn more about the American Medical Association's benefits offerings, please click here.
  • All qualified applicants will receive consideration for employment.

Compensation

  • $129k-$174k

Benefits

  • The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization.
  • To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
  • At AMA, our mission to improve the health of the nation starts with our people.

Company info

  • We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation.
  • We invite you to learn more about us and we look forward to getting to know you.
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This listing is sourced directly from American Medical Association's careers page and normalized into a canonical job model.