Assort Health

Senior Manager, Digital Demand Generation

San Francisco · Senior

Sponsorship not specifiedDetected 37 days ago

LLMsA/B TestingSEOSEMHubSpotGoogle AnalyticsGrowth MarketingResearch

About the role

This person has exceptional judgment about where buyers spend their time, which channels are gaining momentum, and where marketing dollars generate the highest return.
A builder at heart, they're equally strategic, analytical, and hands-on.
Launch tests every week across channels, audiences, creative, landing pages, offers, and messaging.

Drive paid channel strategy and investment, continuously identifying opportunities to outperform competitors, capture buyer attention, and maximize pipeline efficiency across paid and emerging channels.
Drive SEO and AEO: win where buyers search and where AI assistants answer; grow LLM referrals (ChatGPT, Google, Claude) into a first-class channel.
Build a culture of rapid experimentation. Launch tests every week across channels, audiences, creative, landing pages, offers, and messaging. Measure rigorously, kill losing ideas quickly, and aggressively scale what works.
Maintain an exceptionally high quality bar across every external touchpoint, from paid search ads and landing pages to email, LinkedIn, and display, partnering closely with Brand and Product Marketing to continually improve messaging, creative, and conversion.
Use AI across the workflow (research, creative iteration, page builds, reporting automation) with strong QA and brand control
Own measurement end-to-end.
Build a deep understanding of channel economics from first touch through SQO and revenue.
Continuously optimize the marketing portfolio toward the efficient frontier, maximizing pipeline while improving capital efficiency.

You know when to double down, when to pivot, and how to reallocate budget based on data rather than assumptions.

demo flows, landing pages, and CRO experiments, plus the page depth that unlocks paid scaling.
SEO fundamentals plus a sharp point of view on AEO and LLM discoverability
5+ years in B2B demand generation or growth marketing, owning paid, web, and digital channels tied to pipeline, ideally at a sales-led enterprise SaaS company.

research, analysis, and content workflows with human QA; tools like Claude
Demonstrated AI fluency: research, analysis, and content workflows with human QA; tools like Claude

💸 Competitive Compensation – Including salary and employee stock options so you share in our success.

💸 Competitive Compensation - Including salary and employee stock options so you share in our success.
📚 Lifelong Learning - Annual budget for professional development, plus training opportunities to help you grow.
💻 Office Setup Stipend - We'll outfit your in-office workspace so comfy as it's productive.
🩺 Top-Tier Health Coverage - Medical, dental, and vision insurance, because your health comes first.
🏖 Flexible PTO - We trust you to take the time you need to recharge and come back ready to crush it.
💪 Fitness Stipend - Your wellness matters.
We reimburse monthly membership costs to support your health.
🚆 Commuter Benefits - We cover eligible transportation costs to make your trip to work easier.
👵 401(k) - Build your retirement savings.
Our team at Assort Health moves fast, stays focused, and is fueled by a desire to serve our customers and patients.
If you want to make healthcare accessible for everyone, we'd love to hear from you!
Develop a strong point of view on where healthcare leaders discover and evaluate AI, identifying emerging channels early and ensuring Assort invests where buyer attention is moving, not where it used to be.

We're looking for an AI-forward digital marketer to own and scale our inbound engine.
Our company values guide how we work-they are present in how we show up, make decisions and work together to move our mission forward.
Our team is growing and we are looking for motivated, hardworking, and passionate talent.

This listing is sourced directly from Assort Health's careers page and normalized into a canonical job model.