Risepoint

Search Engine Optimization Manager

US - Remote

Sponsorship not specifiedDetected 6 days ago

Stakeholder ManagementSEOContent MarketingCommunicationCollaboration

About the role

You will execute SEO strategy across a complex, multi-site migration portfolio, ensuring that organic visibility, traffic, and conversions are preserved-and improved-through every transition.
Your expertise will guide end-to-end migration planning, including information architecture recommendations, redirect mapping, redirect strategy, and technical SEO remediation.
You will ensure that every migration is grounded in search demand, user intent, and technical best practices to minimize risk and unlock performance gains post-launch.

SEO Migration Execution - Execute SEO strategy for multiple simultaneous website migrations across a portfolio of university partner sites.
Own and deliver key migration artifacts including site maps, URL and redirect mapping, redirect logic and QA validation processes.
Partner with Content teams to ensure migrated and net-new content supports topical authority and performance goals.
SEO & AEO Optimization - Drive on-page optimization strategies across migrated and existing content, including metadata, internal linking, and entity alignment.
Implement strategies to improve visibility in AI-driven search environments, including generative engines and answer-based experiences.
Technical SEO & Platform Optimization - Partner with Engineering, MarTech, and Front-End teams to ensure the new platform supports SEO best practices at scale.
Partner with Content, UX, CRO, Paid Media, and Analytics teams to ensure integrated migration initiatives and optimization strategies that drive discoverability, engagement, and conversion.
Organic visibility, engagement, leads, and conversions are maintained or improved across migrated.
Strong experience developing information architecture, site maps, and content strategies aligned to search intent.
Experience collaborating closely with UX, design, and engineering teams to influence site experience and performance.

We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.
A minimum of 4-5 years organic performance optimization for enterprise, agency, or multi-site ecosystems that demonstrates experience driving measurable gains in organic traffic, conversion, and visibility.
Proven experience leading multiple, complex website migrations simultaneously, including large-scale or enterprise platform transitions.
Deep expertise in technical SEO, including site architecture, URL structures, redirects, crawlability, indexation, and performance optimization.

Successful execution of multiple, concurrent website migrations with minimal traffic loss and strong post-launch performance gains.
Scalable migration frameworks and SEO best practices are adopted across teams, improving speed and consistency of execution.
New platform templates and experiences are optimized for both user experience and search performance (SEO, AEO, GEO) at enterprise scale.
Experience optimizing for AI-driven search experiences, including AEO or generative search environments.
Experience working in higher education, or similarly complex, multi-brand ecosystems.

Demonstrated improvements in template performance, technical SEO health, and scalability of optimization efforts.

This listing is sourced directly from Risepoint's careers page and normalized into a canonical job model.