Gehc

Director, Field Marketing Oncology Referrers

Remote, USA · Director

No sponsorshipDetected 25 days ago

Lead GenerationRadiologyLeadershipCommunicationCollaborationMentoring

About the role

GE HealthCare is an Equal Opportunity Employer.
Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.

Manage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomes.
Partner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocation.
Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metrics.
Collaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights.
Ability to manage competing priorities for a complex team
The Director of Field Marketing will lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics (PDx) segment.
Reporting to the Head of Marketing, this role will manage a team of Regional Field Marketing Managers and engage with Sales, Market Access and Commercial Operations, and Compliance.

10+ years of pharmaceutical marketing experience, including product launch and brand management.
Experience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settings.
Strong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaboration.
Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility.
Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation
Bachelor's degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred.
Strong strategic thinking, financial acumen, and excellent communication skills.
Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
Willingness to travel 50% of the time.

Bachelor's degree in science, Social Sciences, Marketing, Business, or a related field
MBA or advance degree preferred.

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.

Will own national level metrics for local activities, educational activities and demand generation goals.
Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, or relevant MedTech or pharmaceutical diagnostic categories
This leader will drive regional demand generation, deliver on-label product related education, coordinate go-to-market execution with sales, and tailor national marketing strategies to local market dynamics.

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening.

This listing is sourced directly from Gehc's careers page and normalized into a canonical job model.