Velera
Marketing Performance Analyst
Remote-USA
No sponsorship$85k-$108kDetected 2 days ago
SQLData AnalysisData VisualizationContent MarketingMarketing AnalyticsSalesforceGoogle AnalyticsCRMResearchLeadershipCommunicationCollaboration
About the role
- The Marketing Performance Analyst will assist with the implementation of the analytics strategy impacting all marketing functional areas.
- The ideal candidate is a detail-oriented, curious and forward thinking team player with the ability to turn raw data into insightful stories.
Responsibilities
- Apply expertise in quantitative analysis, and the presentation of data to see beyond the numbers, and incorporate qualitative data to deliver data-driven insights
- Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting.
- Support business initiatives by identifying key trends that can drive growth for the business.
- Analyze performance metrics and use insights to optimize campaigns and drive growth against our corporate goals.
- Leverage data to grow the business and deliver personalized marketing initiatives for different audiences.
- Maintain and track KPI performance and ensure that data and reports are updated and shared as appropriate.
- Create and maintain dashboards and reports for internal stakeholders that track and interpret key metrics
- Produce and present executive reports that provide recommendations to drive high-level decision-making.
- Develop and automate regular reports for internal stakeholders and leadership on a routine basis
- Develop automated reporting that supports transparency and democratization of data and respond to adhoc requests for analytics data and reports
Requirements
- Minimum five years of experience with marketing analytics including web, social media, and campaign performance
- Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI.
- marketing communications or a closely related field.
- Knowledge in utilizing marketing specific tools such as Google Analytics, Salesforce, Pardot, Sprout, Terminus, Sprout Social, ScreamingFrog or similar to support reporting and analysis is preferred
- About Velera
- At Velera, inclusion isn't an initiative - it's how we work. Guided by a people‑helping‑people philosophy, we cultivate a culture where every employee feels valued, respected and empowered to do their best work. We're committed to building a diverse workforce and fostering meaningful connection across our teams. Through a remote‑first, flexible environment, we prioritize psychological safety, wellbeing and belonging so individuals and teams can collaborate to thrive. Together, we're shaping a new era of secure, innovative solutions for the clients and communities we serve. Learn more about what it's like to work at Velera.
- Pay Equity
- $84,900.00 - $108,200.00 Actual Pay will be adjusted based on experience and other job-related factors permitted by law.
- Great Work/Life Benefits!
- Competitive wages
- Medical with telemedicine
- Dental and Vision
Nice to have
- Bachelor's degree (B.A. or B.S.) in Marketing, or related field preferred.
- Strong knowledge of SQL for data extraction and manipulation is a plus.
Skills
- Track, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team
- Work with internal stakeholders to establish KPIs and related metrics for strategies, new content, launches and enhancements
- Analyze metrics and user behavior to define trends and opportunity for improvement.
- Formulate hypotheses that can be tested, measured, and reported on to key audiences
Compensation
- However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have
Benefits
- Tuition Reimbursement
- Wellness program
- Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
Company info
- Join the People Helping People
- Velera is the nation's premier payments credit union service organization (CUSO) and an integrated fintech solutions provider.
- The company serves more than 4,000 financial institutions throughout North America, operating with velocity to help our clients keep pace with the rapid momentum of change and fuel growth in the new era of financial services.
Visa & Work Authorization
- This role is currently not eligible for sponsorship.
This listing is sourced directly from Velera's careers page and normalized into a canonical job model.