Wagmo

VP of Marketing

New York City · Vp

Sponsorship not specifiedDetected 36 days ago

Performance MarketingSalesLeadershipCommunication

About the role

Wagmo is redefining what pet healthcare can look like.
Long-term growth will come not just from what we sell.
This person deeply understands how brand marketing and performance marketing work together.

Build a differentiated, emotionally resonant brand narrative across employers, brokers, and pet parents
Develop cohesive messaging systems and audience frameworks that scale across the full funnel
Develop and lead an integrated marketing strategy spanning brand, communications, PR, partnerships, social, content, influencer/creator marketing, lifecycle marketing, demand generation, and sales enablement
Evaluate and scale paid, owned, and earned channels to drive efficient growth while maintaining a strong and differentiated brand presence
Build a modern content, communications, and thought leadership engine that strengthens Wagmo's visibility, credibility, and relevance in market
Identify opportunities to increase awareness, cultural relevance, and brand affinity through integrated campaigns, partnerships, PR, creator programs, and community-building initiatives
Build campaigns and storytelling systems that create both short-term business impact and long-term brand equity
Ensure brand and performance marketing operate as a connected ecosystem, balancing long-term brand building with measurable business outcomes
Develop scalable demand generation and acquisition strategies, through the team you hire and build, that drive employer pipeline growth, broker engagement, and pet parent enrollment
Optimize lifecycle marketing programs that strengthen engagement, increase retention, and maximize customer lifetime value

A real track record of hiring strong talent, ideally including a great demand generation or growth hire.

Comprehensive health, vision, and dental coverage
401(k) retirement planning with employer matching
Unlimited paid time off
12 weeks parental leave
Company paid Wagmo pet wellness and insurance plans
Wagmo is a modern pet healthcare company built around how pet parents actually care for their pets.
We partner with employers to provide a complete approach to pet and pet-parent wellbeing, from preventive wellness plans and emergency coverage to 24/7 pet telehealth guidance.
Our purpose is to unlock every pet parent's potential to provide extraordinary care, and we do it by bringing the same intentionality to pet benefits that the best employers bring to human healthcare.
Define and architect the category of pet healthcare, establishing Wagmo as the definitive standard in the pet healthcare and benefits landscape.
Build, scale, and nurture the internal and external capabilities required to execute that vision, including team development, agency management, organizational design, and strategic resource allocation

Founded in 2017 and female-founded, Wagmo is headquartered in New York City and trusted by leading employers nationwide.
Our mission shapes everything we build and how we work together.
We take fearless ownership of outcomes, collaborate with radical candor, and are always driven by the customers and pet parents who trust us.
We think critically, follow through relentlessly, and find the extra 10% that turns good work into exceptional work.
We keep it weird because the obvious answer is rarely the most interesting one.
Our values aren't aspirational - we interview for them and hold each other accountable to them.
If what you've read so far resonates with you and you want to be part of a team where every person makes the company meaningfully better, we'd love to hear from you.
Wagmo is hiring a VP of Marketing to lead the next phase of the company's brand and growth evolution.

This listing is sourced directly from Wagmo's careers page and normalized into a canonical job model.