Kids II

Sr. Integrated Marketing Manager - US

USA-GA-Atlanta · Senior

Sponsorship not specified$25k-$50kDetected 16 days ago

Project ManagementSEMBrand StrategyPerformance MarketingExcelPerformance ManagementLeadershipCommunicationMicrosoft Office

About the role

Parenting is demanding, and that's where we come in.
We want to reimagine how brands can make it easier for early stage parents - not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.
We're serious about what we do, AND we love to have fun.

Own the development and management of cross-functional product marketing strategies across retail and digital touchpoints.
Lead launch planning processes that include communication briefs, creative reviews, content creation, packaging, and retail/eCommerce shelf readiness.
Support the Director, Brand Strategy in shaping integrated brand strategy, messaging priorities, and go-to-market direction.
Lead development of consumer-facing marketing assets and campaigns that bring products to market with consistency and impact.
Partner with Creative, Social, and Performance Marketing to shape advertising, social/community building, influencer, PR, and retail experience plans.
Maintain high creative standards while balancing business realities, timing, and operational requirements.
Partner with key accounts such as Amazon, Target, Walmart, and Babylist, as well as global and regional Sales teams, to align launch plans with customer marketing needs.
Collaborate with Performance Marketing and Sales to support paid media and retail activations that drive conversion and market impact.
Serve as a key connector across Category, Insights, Marketing Operations, Creative, Social, Sales, Ecommerce, and Legal to drive executional alignment.
Lead cross-functional briefing sessions, milestone reviews, and decision points to maintain a single source of truth for GTM plans and launch readiness.

This role is expected to bring strong strategic judgment, analytical fluency, and the ability to synthesize performance data into actionable insights that improve planning, positioning, and optimization.
5-8 years of progressive experience in brand marketing, integrated marketing, product marketing, or go-to-market roles within consumer goods
While performing the duties of this job, the team member is regularly required to talk or hear.
The team member frequently is required to sit
The team member is occasionally required to stand, walk, and taste or smell.
Demonstrated experience leading integrated campaigns end-to-end across multiple channels and stakeholders
Experience developing GTM briefs, launch toolkits, and cross-functional activation plans

Strong analytical fluency and comfort using performance data to evaluate outcomes and recommend actions
Digital marketing knowledge including ecommerce, media, social, paid search, attribution, and optimization
Consumer insights experience with the ability to translate findings into campaign and launch improvements
Strong strategic storytelling and consumer intuition, with the ability to convert insights into compelling narratives and marketing plans
High creative standards with the ability to balance creative ambition with business realities
Strong project management, organizational, and prioritization skills in a fast-paced matrixed environment
None required
Must be proficient in PowerPoint, Excel, and Word
General office environment

Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
Define and align integrated success metrics, including launch readiness, engagement, conversion, brand health, and commercial performance indicators.

This listing is sourced directly from Kids II's careers page and normalized into a canonical job model.