Twin Health

Twin Health

Creative Director of Copy

Remote, USA · Director

No sponsorship$190k-$205kDetected 30 days ago
Content MarketingContent CalendarsWritingBrand StrategyPatient CareLeadershipCommunicationMentoring

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odds of building a lasting career here

61Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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Employer immigration record

from this employer's Department of Labor filings

Files H-1B transfers

6 transfer filings in the last year, covering 6 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

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About the role

  • Twin Health is the only company applying AI Digital Twin technology exclusively toward metabolic health.
  • Guided by a dedicated clinical care team, our members have lowered their A1C below the diabetes range, achieved lasting weight loss, and reduced or even eliminated medications, all while living healthier, happier lives.
  • Working here Our team at Twin Health is passionate, talented, and united by a shared purpose: to improve the metabolic health and happiness of our members.

Responsibilities

  • Own the overarching content calendar for brand and editorial voice across all channels and audiences so there's a single point of editorial visibility across everything shipping, not just what the direct writing team produces.
  • Lead, mentor, and grow Twin's copywriters (Member and B2B), building their judgment so they can make brand-right calls independently, not just execute a brief.
  • Partner with the Sr. Director, Brand & Experience and Product Marketing to translate brand strategy and positioning into copy standards the team can execute against, and serve as their delegate on voice/copy decisions when needed.
  • A shared creative remit with the design leadership counterpart (Senior Design Creative/ACD), and weigh in on the visual system, not just the words, so copy and design ship as one holistic voice, one look and feel, not two separate reviews.
  • Build repeatable systems (style guides, review workflows, onboarding for new writers) so quality doesn't depend on any one person's memory.
  • setting the standard, building the system that lets a growing team write in it consistently, and stepping in personally on the highest-stakes copy that carries the brand at its biggest moments.
  • you'll be one of two direct leads under the Sr.
  • Director, Brand & Experience (the other leading Design), and you'll act as that leader's delegate and backup on brand voice and copy decisions.

Requirements

  • Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style.
  • Familiarity with claims/clinical review processes in a regulated industry.
  • Experience mentoring writers from junior to senior levels.
  • 7+ years in copywriting or content strategy, including experience leading or mentoring other writers - with a meaningful percentage of that in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.), where you've had to write with the support and approval of a clinical/legal review
  • A portfolio that shows real range - consumer/emotional writing and B2B/executive writing
  • Comfortable as both a working writer and a people leader - this role edits and writes, it doesn't only manage.
  • Strong judgment on when to hold the line on brand voice and when to flex for audience or channel.
  • Experience driving alignment and quality across teams you don't directly manage - getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck.
  • Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.
  • Comfortable operating as a leadership-team delegate - able to represent brand voice decisions on someone else's behalf, not just your own work.
  • Bonus Skills
  • Experience building or running a formal brand voice/style guide.
  • Executive ghostwriting or founder-voice experience.

Compensation

  • A competitive compensation package in line with leading technology companies

Benefits

  • Own Twin's voice and tone across every audience (member, employer, health plan, broker/consultant, unions) and keep the Voice & Language Guide alive as the team and the brand evolve.
  • You'll directly lead a small, growing writing team (a Member writer, a B2B writer, and a flexible B2B/B2C support writer) while also being a hands-on writer yourself for
  • Opportunity for equity participation
  • Unlimited vacation with manager approval
  • 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
  • 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
  • 401k retirement savings plan

Company info

  • At Twin Health, we empower people to improve and prevent chronic metabolic diseases, like type 2 diabetes and obesity, with a new standard of care.
  • We start by building a dynamic model of each person's metabolism - drawing on thousands of data points from CGMs, smartwatches, and meal logs - that maps their personal path to better health.
  • Working here
  • to improve the metabolic health and happiness of our members.
  • We believe in empowering every Twin to make a meaningful impact for our members, our clients, and each other, while enjoying a supportive, collaborative work environment.
  • Twin has been recognized not only for our innovation but also for our culture, including: Innovator of the Year by the Employer Health Innovation Roundtable (EHIR), selected to CB Insights' Digital Health 150, and named one of Newsweek's Top Most Loved Workplace®.
  • With more than $100 million raised in recent funding, including a $53 million Series E round in 2025 led by Maj Invest, and a $50 million investment in 2023 led by Temasek, Twin is scaling rapidly across the U.S. and globally.
  • Backed by leading venture firms like ICONIQ Growth, Sequoia, Sofina, Temasek, and Peak XV, we are building the most impactful digital health company in the world.
  • Join us as we reinvent the standard of care in metabolic health.
  • Twin is looking for a Creative Director, Copy to lead the voice behind everything Twin writes, both for members reversing and preventing disease and for the employers, health plans, and consultants who buy the platform for them.
  • You'll report to the Sr.

Visa & Work Authorization

  • This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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This listing is sourced directly from Twin Health's careers page and normalized into a canonical job model.