Evvy
Lifecycle Marketing Manager
New York City
Sponsorship not specifiedDetected 64 days ago
HTMLSQLA/B TestingWritingGoogle AnalyticsCRMExcelPatient CareResearchCommunicationCollaboration
About the role
- This role is perfect for someone who thrives in the tools, thinks in systems, and brings both creative and analytical rigor to every send.
- Evvy is a primarily in-person team based in New York, NY.
- Given the cross-functional nature of this role, our ideal candidate is located in NYC.
Responsibilities
- Develop and be accountable for Evvy's lifecycle marketing strategy - optimizing funnel conversion into clinical care programs and future products, subscription retention, and reactivation
- Act as Evvy's primary email owner: segmentation, canvas building, journey logic, suppression rules, QA, and performance tracking across email, SMS, and in-app
- document and share learnings across the team
- Evaluate, recommend, and lead implementation of Evvy's CRM and ESP stack - bringing a clear point of view on the right architecture for a brand at our stage and pace
- Own your data - build dashboards, track KPIs, and report performance across the organization
- Partner closely with Clinical, Product, Marketing, and Data to translate feature launches into clear lifecycle messaging, keep user personas current, and continuously incorporate customer feedback into strategy - with a repeatable workflow so every product moment ships with a comms plan and success metrics
- Deep, hands-on email expertise - canvas building, segmentation, personalization, and QA
- Ruthlessly A/B test new concepts and creative; document and share learnings across the team
- Top tier team, investors, and partners.
Requirements
- 4+ years in CRM and lifecycle marketing, including campaign strategy, segmentation, and A/B testing
- Technical knowledge of ESPs and customer engagement platforms, including HTML
- Proficiency with Google Analytics, Excel/Sheets, and SQL
- Hands-on experience with AI tools for copywriting, campaign production, and workflow acceleration
Compensation
- Evvy has generated the world's largest vaginal microbiome dataset from 100,000+ patients, uncovering novel biological markers underlying women's health conditions that collectively cost the healthcare system $180B+ annually.
Benefits
- $1K learning and development budget
- Health, dental, and vision insurance, plus HSA plans
- Paid parental leave
- Comfort writing about health topics with accuracy, empathy, and clarity
This listing is sourced directly from Evvy's careers page and normalized into a canonical job model.