NCL Bahamas
Senior Manager, Product Marketing
Miami, Florida · Senior
Sponsorship not specifiedDetected 5 days ago
Product StrategyStakeholder ManagementBrand StrategyCRMResearchLeadershipCommunicationCollaborationProblem Solving
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odds of building a lasting career here
40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70
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Files H-1B transfers
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About the role
- The Senior Manager, Product Marketing owns the consumer positioning, integrated go-to-market planning, and performance optimization for a defined portfolio of Norwegian Cruise Line products.
- Working closely with Revenue Management, Product Strategy, Operations, Deployment/New Build, Consumer Insights, and channel teams, this role translates commercial priorities, guest needs, market intelligence, and product facts into compelling consumer propositions and coordinated plans.
- The Senior Manager monitors commercial performance, briefs Creative Services and channel partners, and represents portfolio strategy and integrated plans in leadership forums while embodying NCLH's values of Innovation, Collaboration, Transparency, and Passion.
Responsibilities
- Own the Product Marketing strategy for a defined portfolio of NCL products, from consumer positioning and launch planning through ongoing performance optimization.
- Develop clear consumer propositions for assigned products using guest insights, market intelligence, competitive analysis, and product facts.
- Build and lead integrated go-to-market plans that align Paid Media, CRM, Digital, Social, Public Relations, Sales, Trade Marketing, and other channel partners around shared objectives.
- Write strategic creative briefs, including audience, message, deliverables, and channel asset requirements, and brief Creative Services and external agency partners directly.
- Partner with Revenue Management and other commercial stakeholders to monitor portfolio performance, identify gaps or opportunities, and recommend adjustments to audience, messaging, timing, offers, or channel support.
- Represent portfolio strategy, marketing plans, and performance in leadership forums and build alignment across senior stakeholders.
- Perform other job-related duties as assigned.
Requirements
- DEGREE TYPE: Bachelor's Degree
- Strong commercial acumen and the ability to translate revenue, product performance, and business data into clear marketing priorities and actions.
- Demonstrated ability to write strategic creative briefs and evaluate creative work for strategic alignment, consumer relevance, and product accuracy.
- At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent.
- Bachelor's Degree
- FIELD(S) OF STUDY: Marketing, Business Administration, Communications, or a related field.
- Minimum 5 years of experience in product marketing, integrated marketing, brand strategy, go-to-market planning, or a related field, including at least 2 years leading people or complex cross-functional initiatives. Experience in travel, hospitality, cruise, or another complex consumer services business is preferred.
- Strong analytical and problem-solving skills, including experience establishing performance measures, interpreting results, and optimizing plans.
- Excellent written, verbal, presentation, and storytelling skills, with the executive presence to represent strategy and performance in leadership settings.
- Proven people leadership and stakeholder management skills, with the ability to coach a direct report and build cross-functional alignment.
- Highly effective project and portfolio management skills, with the ability to manage multiple priorities and navigate ambiguity in a fast-paced environment.
Nice to have
- Minimum 5 years of experience in product marketing, integrated marketing, brand strategy, go-to-market planning, or a related field, including at least 2 years leading people or complex cross-functional initiatives.
- Experience in travel, hospitality, cruise, or another complex consumer services business is preferred.
Skills
- Deep expertise in product marketing, consumer positioning, messaging, and integrated go-to-market planning.
- Strong understanding of consumer insights, market research, audience strategy, and competitive analysis.
Benefits
- Partner with Product Strategy, Operations, Deployment, and Consumer Insights to understand the product vision, guest experience, commercial opportunity, and competitive whitespace for assigned products.
Company info
- Regent Seven Seas Cruises
- It is Norwegian Cruise Line Holding's policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status.
- The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.
- They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
- All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
- Brand Overview
- Norwegian Cruise Line
- Oceania Cruises
- New Releases
- Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands.
- The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year.
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