Fabric INC

Director, Growth Marketing

San Francisco, CA · Director

Sponsorship not specifiedDetected 5 days ago

A/B TestingContent MarketingGrowth MarketingWordPressLeadership

About the role

Own the full growth loop, driving strategy and execution across acquisition, activation, retention, and expansion - with accountability for pipeline measured in revenue impact.
Lead AI-first search and content strategy, including Generative Engine Optimization (GEO).
Build intelligent personalization infrastructure connecting marketing signals to the buyer journey - designing distinct experiences for enterprise and self-serve segments, with real-time identification and conversion optimization.
Own the infrastructure underneath the growth strategy.
You will build and maintain the martech stack, automation, and lead scoring systems that make growth repeatable and measurable.
You use them to ideate, test, build, and analyze at a speed that fundamentally changes what a single marketer can accomplish and you've built or governed AI adoption programs (not just used the tools).
Personalization and infrastructure mindset - you've built buyer journey infrastructure that connects marketing, sales and customer data to drive conversion.
Deep experimentation fluency - you've run hundreds of tests, know how to design them.
Operator wiring - your background in program management, ops, or systems design allows you to sit between marketing, sales, and product and translate clearly.
Come build the future of commerce with us at fabric.

10+ years in growth marketing, with meaningful time in product-led SaaS with bottom-up PLG motions.
You have a clear understanding of the full enterprise buying journey.
You bring storytelling, craftsmanship and great taste to your craft - you have good judgement and are well versed in industry trends, resulting in strong brand representation across all channels.
you have the ability to prioritize ruthlessly when everything feels urgent.
No matter what field you are in, fabric has exciting opportunities for people passionate about making a difference and skilled at what they do!

Run high-velocity experiments across every channel - approach LinkedIn, Instagram, X/Twitter as distinct platforms with unique signal generators and conversion logic.
Use AI tools aggressively - your entire growth process is built around AI - from ideation and creative assets to analysis and iteration, resulting in consistent, increased output.
Be the connective tissue between teams - translating data into decisions across product, sales, and leadership, turning experiments into decisions and decisions into pipeline.
GEO and AI search fluency - you understand how discovery is shifting to AI-powered surfaces and have opinions as to how to increase visibility.
Hands-on experience with modern martech, AI tooling, and the composable stack - you can construct a dashboard, define metrics and move from insight to action.
Your processes unlock capacity without adding headcount.
Comfortable operating as the sole marketer with direct CEO visibility and accountability.
Experience in or adjacent to composable commerce or modern retail tech stacks is a strong plus.

We're a team of dedicated experts creating a new way to commerce for the age of AI Shopping. fabric is on a mission to build the Agentic Commerce Infrastructure to help merchants grow, sell and optimize the commerce experience for everyone in today's AI-powered commerce landscape.
Headquartered in San Francisco, fabric was founded by a group of industry veterans determined to bring the same technical principles found at Amazon to retail.
Here are four questions you should ask yourself: Do I believe in fabric's mission?
Am I excited to use AI to experiment and work efficiently?
Am I motivated to disrupt e-commerce?
If the answer is yes, we want to talk to you!
Where we hire: We are both a remote-first and hybrid employer (depending on your role and location).
We focus on building our team in the following geographic locations depending on the role.
United States - We're limited to hiring in the following states: California, Colorado, Georgia, Massachusetts, Minnesota, New Hampshire Washington Canada - We're limited to hiring in the following provinces: Ontario & British Colombia
Your next career: Come build the future of commerce with us at fabric.

This listing is sourced directly from Fabric INC's careers page and normalized into a canonical job model.