Hiya Inc.

Hiya Inc.

Sr. GTM Engineer, Marketing

Seattle, US · Senior

Sponsorship not specified$134k-$194kDetected 138 days ago
ReactNext.jsLLMsAgentic AIA/B TestingAccessibilityOKRsSEOHubSpotSalesforceGoogle AnalyticsCRMWebflowLeadershipCommunicationCollaborationAdaptability

About the role

  • GTM Engineer, Marketing to transform Hiya's website into an AI-powered, revenue-driving digital growth engine.
  • As AI continues to reshape how calls are placed, screened, and answered, our digital presence must evolve with the same level of intelligence and adaptability we bring to the voice channel itself.

Responsibilities

  • Own the end-to-end buyer journey across awareness, consideration, and conversion stages, translating positioning and campaign strategy into compelling, high-converting web experiences
  • Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok), architecting a scalable React/Next.js-based frontend that maintains strong engineering standards while enabling marketing speed
  • Build modular systems that enable rapid deployment of campaigns and landing pages, increasing experimentation velocity across enterprise and PLG segments
  • Own international website expansion across 20+ markets, designing and scaling multi-language, multi-region architecture with localization workflows, regional SEO optimization, and global compliance standards
  • Architect and implement event tracking, data layers, and attribution frameworks, maintaining hands-on ownership of tools such as Google Analytics 4, Amplitude, and Google Tag Manager
  • Develop hypotheses and testing roadmaps to improve performance of top pages, owning website KPIs and making tradeoffs between speed, quality, and scale
  • Maintain best-in-class mobile and desktop experiences, Core Web Vitals, performance benchmarks, UX clarity, messaging effectiveness, and accessibility standards
  • Hiya's website becomes a measurably stronger growth driver-improving traffic, engagement, conversion rates, and pipeline contribution in ways that directly support company OKRs and revenue goals
  • The headless CMS migration is completed on time and establishes a foundation that scales globally, supports rapid experimentation, and reduces friction for marketing and engineering teams
  • We're building a team with diverse perspectives, identities, and professional experiences.

Requirements

  • We work with a high degree of transparency and autonomy.

Nice to have

  • 5-8+ years in growth engineering, frontend engineering, or product-focused web development, ideally in B2B SaaS or PLG environments
  • Strong React/Next.js (or similar modern frontend framework) experience with demonstrated ability to build scalable, high-performance web applications
  • Hands-on experience leading headless CMS implementations or migrations
  • Proficiency with web analytics tools (Google Analytics 4, Amplitude, etc.) and implementing A/B testing and experimentation frameworks
  • Strong understanding of technical SEO, GEO, AEO, and performance optimization
  • Experience integrating APIs and third-party systems into web platforms
  • Demonstrated ability to translate marketing strategy into technical execution and balance engineering rigor with marketing speed
  • Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)

Skills

  • Voice is the most human form of communication, yet it's become one of the least trusted.
  • Spam, scams, and AI manipulation have eroded what was once a simple way to connect.
  • Each month our AI voice technology analyzes 28+ billion calls, protecting over 550 million users and 800+ businesses worldwide.
  • This is a pivotal moment for voice.
  • As new threats and technologies accelerate, so does demand for trusted voice communication.
  • Hiya is growing 40%+ year over year, expanding globally, and defining what voice becomes next.
  • You won't just work on what voice is today, you'll shape what it becomes tomorrow:
  • smarter, safer, and genuinely worth answering again.

Compensation

  • Compensation is determined by role scope, skills, experience, location, and market data.
  • $133,500- $194,000
  • We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more.

Benefits

  • Medical, dental, and vision (PPO & HDHP); 50% dependent coverage
  • Health, flexible spending, and dependent care accounts
  • Life, AD&D, and accident coverage, with company-paid life and long-term disability
  • Flexible vacation policy and paid company holidays
  • Paid parental leave
  • Work-from-home equipment stipend
  • $1,000 annually to invest in your learning and growth
  • Benefits & Support

Company info

  • As trust is built through delivery, your influence expands beyond website execution to shape broader digital strategy, experimentation culture, and how Hiya reaches customers across channels
  • Serve, our customers and partners by holding a high bar for trust and quality
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