Honeycomb.io
Growth Marketing Manager
Remote - United States
Sponsorship not specified$130k-$160kDetected 23 days ago
HubSpotSalesforceGrowth MarketingOutbound SalesCommunication
About the role
- Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers
- Quantity and quality of demo requests and MQLs
- Surface insights on funnel and campaign performance to double down on growth levers
Responsibilities
- Optimize marketing touchpoints and sales handoffs to increase conversion
- Support sales and partner campaigns to drive holistic pipeline generation
- Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions
- Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives
- Develop and execute ABX campaigns focused on high value enterprise prospects
- Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment
- Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution
- Proven track record of aligning marketing and sales to drive measurable business outcomes.
Skills
- What We're Building
- Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do!
Compensation
- Strong analytical mindset, with experience in measuring, reporting, and optimizing performance based on key revenue metrics.
- Comfortable marketing to developers, engineering leaders, or other technical audiences.
- Thrives in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence.
- Annual development allowance
Benefits
- A stake in our success - generous equity with employee-friendly stock program
- Time to recharge with unlimited PTO
- Home office, co-working, and internet stipend
- Full benefits coverage for employees, with additional coverage available for dependents
- Up to 16 weeks of paid parental leave, regardless of path to parenthood
Company info
- We come for the impact, and stay for the culture! We're a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.
- How We Work
- We are a fully distributed company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1. #LI-Remote
- Little more about the team:
- We are seeking a data-driven Growth Marketing Manager to increase pipeline generation and conversion for our Enterprise customer segment.
- You will build scalable and predictable marketing programs that drive inbound opportunities through high-intent marketing.
- Reporting to the VP Growth Marketing and working closely with peers in Marketing, Sales, and Product, this role will focus on:
- Execute an integrated GTM strategy tailored for the Enterprise customer segment
- Leverage paid, owned, and earned channels to maximize impact
- Analyze and continuously improve programs with a focus on revenue
- If you thrive in high-growth environments, love solving for scale, and know how to turn data into pipeline, we want to hear from you!
- in the role:
- Execute and Optimize Campaigns
- Enable Cross-Functional Pipeline Generation
- Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking
- Deliver Insights & Drive Outcomes
- Define and track success metrics, which may include:
- Conversion of leads to pipeline
- Cost per qualified opportunity
- Channel and tactic performance
- Launch and iterate on growth experiments with clear hypotheses and measurable outcomes
Equal opportunity
- We're committed to building a diverse, inclusive, and equitable workplace-where people of all backgrounds, identities, experiences, and abilities are welcomed, valued, and supported.
- We recognize that there is no single path to success and embrace nontraditional career journeys and diverse perspectives as key to building stronger, more innovative teams.
- We strive to ensure an inclusive experience throughout every stage of our hiring process and are happy to provide reasonable accommodations as needed.
- If you require accommodations or accessible formats at any point during our hiring process, please let your recruiter know.
Visa & Work Authorization
- Please note we cannot currently sponsor or support visa transfers at this time.
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