Thumbtack
Senior Brand Manager
Remote, Ontario · Senior
Sponsorship not specified$117k-$152kDetected 8 days ago
A/B TestingContent MarketingBrand StrategyResearchLeadershipCommunication
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odds of building a lasting career here
52Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role72
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~45% per draw at Level III). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Green-card filing pattern in this occupation
Context, not a finding about this posting: of this employer's 12 green-card filings in this occupation, 100% were for a worker who already held the job.
Files H-1B transfers
11 transfer filings in the last year, covering 11 workers. Median labor-condition decision: 8 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- As the Senior Brand Manager focused on our pro audience, you'll help define how we position the company, what we promise pros, and how that promise comes to life across every touchpoint.
- Reporting directly to the Director of Brand Strategy, you'll set vision for major brand workstreams while shaping how the team and the company think about the pro side of our brand.
Responsibilities
- Lead foundational workstreams to help roll out our new brand playbook, including defining pro positioning and content strategy, educating and training partner teams, and more - and refresh these artifacts as the market shifts and new learnings emerge.
- Identify high-leverage opportunities for the brand to drive growth on the pro side of our business, then translate them into clear creative briefs and strategic direction for internal and external creative partners.
- Partner with channel owners across Marketing and Communications to translate pro brand strategy into an integrated content strategy and creative calendar that meets business and brand goals.
- Extend the brand's influence beyond Marketing and Communications by building relationships with cross-functional partners in the product, service and sales organizations
- Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized.
- Strong creative judgment, including experience writing compelling creative briefs, providing strategic guidance to creative agencies and in-house studios, and partnering with creative teams to develop standout work
- Analytical rigor - comfortable planning and executing research with the help of internal or external research partners. Adept at synthesizing quantitative and qualitative data into insights, recommendations, and business cases
Requirements
- Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.
Nice to have
- experience marketing to SMBs is a plus
- 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging
Skills
- THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES.
- Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements.
Compensation
- Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events like our annual Pro Summit.
- EXPECTED SALARY RANGES.
- For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $117,300 - $151,800.
Benefits
- Own pro brand insights work that informs strategy - including audience deep dives, creative experimentation, competitive analysis, and brand health tracking - and turn findings into clear, actionable recommendations.
- create proactive moments to communicate brand vision and align company priorities to it.
- Experience setting brand vision and roadmap, not just managing executions - comfortable operating upstream of campaigns and influencing how the broader org thinks about brand
- Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into clear strategic action
Company info
- We act as the architects of the Thumbtack brand - claiming a distinct position in the market, defining a brand promise that delivers on that position, and partnering with skilled experts across the company to bring it to life.
- Our work spans brand insights, brand strategy, content strategy, and integrated marketing.
- We set the roadmap for the brand and extend our influence beyond Marketing & Communications into all parts of the organization to make sure every touchpoint strengthens the brand.
Equal opportunity
- Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities.
- If you would like to request a reasonable accommodation for a medical condition or disability during any part of the
Visa & Work Authorization
- x, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or
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This listing is sourced directly from Thumbtack's careers page and normalized into a canonical job model.