NewRez
Senior Director Paid Digital Marketing
NY - New York - 817 Broadway · Director · Contract
Sponsorship not specified$120k-$219kDetected 30 days ago
Marketing AnalyticsLeadershipCommunicationCollaboration
About the role
- Newrez is seeking a strategic marketing leader to serve as Senior Director, Paid Digital Marketing.
- The incumbent will be a primary voice in defining the martech roadmap and vendor/agency partnerships to enable success.
- The ideal candidate will take a collaborative, customer-first, data-driven approach to designing GTM and expansion plans, through a measured test-and-learn mindset.
Responsibilities
- Develop and lead Paid Digital program
- Develop and lead a profitable customer growth strategy, across customer expansion (cross-sell, recapture) and prospect acquisition goals.
- Effectively activate on Brand campaign plans, and support additional organization priorities as needed, e.g., Recruiting, Joint Venture, Retail, and Correspondent businesses
- Drive Paid Digital-related martech, vendor, and measurement strategy
- Be an informed and active voice in identifying the right martech stack to drive paid digital scale and impact.
- Help identify, select, and lead vendor and agency partnerships to deliver on program outcomes.
- Develop sound, insights-driven GTM and expansion strategies that leverage actionable experimental test design to inform reliable measurement.
- The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships
- Through Newrez NOW, our Corporate Social Responsibility program, you'll have opportunities to give back, lead, and make a difference.
Requirements
- All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator.
- Exceptional strategic thinking and execution skills with the ability to translate complex business goals into actionable digital strategies.
- Excitement around all things digital, AI, and innovation, with ability to balance worthwhile risks with long-term outcomes.
- Excellent verbal and written communication skills, with the ability to influence senior stakeholders and present to executive audiences.
- Familiarity with compliance, privacy, and governance frameworks related to digital marketing and emerging technologies.
Nice to have
- Responsible for all Newrez DTC Paid Digital strategies across current and new platforms and publishers, including but not limited to search, social, display, programmatic, other emerging platforms (e.g., AI-powered)
- Bachelor's degree required
- advanced degree (MBA or related field) preferred.
- 10+ years of progressive experience in paid digital or related leadership roles, preferably within mortgage, consumer financial services, fintech, or enterprise-level B2C/B2B environments.
- Deep expertise in paid digital strategy across customer growth and brand outcomes.
- Proven track record of delivering measurable impact across paid digital platforms.
- Strong understanding of marketing technology, marketing analytics, and experimental test design.
- Experience managing large-scale budgets, vendor relationships, and cross-functional initiatives.
Skills
- Skills, Abilities, and Knowledge
Compensation
- for this position may also include other elements, including medical, financial, various paid time off benefits, and a bonus based on individual and company performance, variable or annual.
- 119,600.00 - 219,120.00
Benefits
- Medical, dental, and vision insurance
- Health Savings Account with employer contribution
- 401(k) Retirement plan with employer match
- Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave
- Tuition & Certification reimbursement
- We offer benefits, programs, and perks that support you in every aspect of your life.
- 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)
- your career, your community, your wellbeing, and your future.
- Our total rewards package is designed to support your whole self.
Company info
- At Newrez, we bring big thinkers and caring doers together to make home happen. We're a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that's why we invest in your growth, wellbeing, and ability to make an impact.
- Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.
- Newrez is seeking a strategic marketing leader to serve as Senior Director, Paid Digital Marketing. This role owns Paid Digital strategy end-to-end: from current performance channels to emerging platforms, and inclusive of near-term growth goals to long-term brand and business outcomes. The incumbent will be a primary voice in defining the martech roadmap and vendor/agency partnerships to enable success.
- At Newrez, we bring big thinkers and caring doers together to make home happen.
- We're a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other.
- We believe that when our people thrive, homeowners thrive - and that's why we invest in your growth, wellbeing, and ability to make an impact.
- Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication.
- We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.
- Matching Gifts Program - dollar-for-dollar up to $1,000
- Access to grants, nonprofit resources, and volunteer opportunities
- More than $6,000,000 donated since 2020
- 1 in 5 employees participates in at least one Employee Resource Group (ERG)
Equal opportunity
- We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.
- Different makes us better.
- CA Notice at Collection
This listing is sourced directly from NewRez's careers page and normalized into a canonical job model.