Justworks

Justworks

Staff, Digital Marketing Strategist

New York, New York · Staff+

Sponsorship not specified$147k-$190kDetected 3 days ago
Brand StrategyMarketing AnalyticsBudgetingLeadershipCollaboration

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odds of building a lasting career here

59Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role80
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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H-1B wage level

the lottery is wage-weighted — each level is one more entry

Level IV · 4×
Level I$64,8341 entry
Level II$85,4672 entries
Level III$106,1223 entries
Level IV$126,7554 entries

This range already reaches Level IV — the maximum four lottery entries.

DOL prevailing wage, 2026-27 wage year · Market Research Analysts and Marketing Specialists (13-1161) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.

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About the role

  • In this role, you'll be the internal expert and decision-maker for all things media-translating company priorities into fully integrated campaigns..
  • Your mission is to ensure Justworks shows up consistently, effectively, and competitively across every paid touchpoint-and to make media a measurable driver of growth.

Responsibilities

  • Own Brand Media Strategy & Planning: Define and lead media strategy across awareness and brand-building channels, translating company, brand, and marketing priorities into cohesive media strategies that build awareness, strengthen consideration, and support business growth
  • Manage Brand & Awareness Channels: Partner strategically with our agency partner across OOH, podcast, CTV, programmatic, and more to deliver high-impact awareness campaigns.
  • Own the planning, budgeting, and execution of integrated brand campaigns that build reach and reinforce Justworks' market position.
  • Drive Integrated Campaign Moments: Conceive and execute big tentpole campaigns that integrate media with cross-functional teams (events, community, PR, comms, field marketing) to maximize brand impact during key corporate narratives and launches.
  • Own the internal alignment and external coordination that makes these moments land.
  • Build Audience Targeting & Messaging Alignment: Develop and refine our audience targeting framework in partnership with Product Marketing and Marketing Operations.
  • Ensure creative, message, and audience strategy are aligned across all campaigns and touchpoints-working closely with Brand and Creative teams to optimize storytelling for each channel and audience segment.
  • Lead Cross-Functional Partnerships: Collaborate closely with Brand, Creative, Product Marketing, Demand Gen, Data, Comms, and Field Marketing to ensure media strategy supports broader GTM priorities and corporate narratives.
  • Justworks is seeking a Staff, Digital Marketing Strategist to own our brand media campaign strategy and drive cohesive, audience-first media experiences across the full buyer journey.
  • Design Measurement & Drive Optimization: Build campaign measurement frameworks that connect brand reach, engagement, and media performance to broader business impact.

Requirements

  • 7+ years of experience in integrated media planning, brand media strategy, or full-funnel paid media leadership in B2B SaaS or high-growth environments
  • Deep expertise in paid media channels including programmatic, social, CTV, OOH, podcast, and emerging digital channels, with strong understanding of how to build cohesive cross-channel campaigns.
  • You can translate performance data into strategic recommendations and identify what's working (or not) across channels.
  • Proven ownership of integrated media campaigns with measurable impact on brand awareness, consideration, and acquisition-including experience balancing brand-building and performance metrics across multiple channels.
  • Strategic budget management experience, with track record of making smart media mix decisions, negotiating with agencies and media partners, and optimizing spend across channels to drive ROI.
  • Strong agency partnership skills -you've managed external creative and media agencies, set clear briefs, provided strategic direction, and held partners accountable to business outcomes.
  • Exceptional cross-functional leadership: Proven ability to align and drive decisions across multiple teams with competing priorities, translate strategy into actionable plans, and build buy-in across Marketing, Brand, Creative, and Demand Gen.
  • Data-driven mindset with fluency in marketing analytics, campaign measurement, and experimentation. You can translate performance data into strategic recommendations and identify what's working (or not) across channels.
  • Strategic thinking + operational excellence: You balance big-picture brand thinking with hands-on execution-equally comfortable defining multi-year strategy and diving into campaign details, optimization, and timelines.
  • The base wage range for this position based in our New York City Office is targeted at $147,000.00 to $190,000.00 per year.
  • #Hybrid #LI-DW1
  • Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.
  • For more information about Justworks' Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks.

Compensation

  • The base wage range for this position based in our New York City Office is targeted at $147,000.00 to $190,000.00 per year.

Benefits

  • At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.
  • If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
  • Establish a culture of testing, learning, and continuous optimization-making data-driven decisions on creative, targeting, and channel mix to improve campaign effectiveness.

Company info

  • At Justworks, you'll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.
  • We're helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We're data-driven and never stop iterating. If you'd like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we'd love to hear from you.
  • We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.
  • Our Values
  • We work hard and care about our most prized asset - our people.
  • We're helping businesses get off the ground by enabling them to focus on running their business.
  • We solve HR issues.
  • We're data-driven and never stop iterating.
  • We're united by shared goals and shared motivations at Justworks.
  • These are best summed up in our company values, which are reflected in our product and in our team.
  • If this sounds like you, you'll fit right in.

Visa & Work Authorization

  • all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, vetera
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This listing is sourced directly from Justworks's careers page and normalized into a canonical job model.