Rogo
Demand Generation Lead
New York City
Sponsorship not specifiedDetected 114 days ago
SEOGrowth MarketingPerformance MarketingCadenceLeadershipOrganizational Skills
About the role
- This is a 0→1 role where you will be responsible for driving pipeline through performance marketing, channel strategy, and full-funnel optimization.
- You will work directly with leadership to translate a strong product and brand vision into scalable acquisition and growth systems.
- This role is highly execution-focused - ideal for someone who wants to be in the weeds, move quickly, and have a direct impact on revenue.
Responsibilities
- Own demand generation end-to-end, from strategy through execution and reporting
- Develop and execute paid acquisition and channel strategies across core platforms
- Build and iterate on SEO and organic growth initiatives
- Collaborate closely with design to produce high-quality content and campaigns
- Own funnel performance, including conversion optimization across the entire customer journey
- Build reporting infrastructure and track performance across channels and campaigns
- Manage and present budgets, performance, and strategy updates to leadership on a regular cadence
- Partner closely with analytics to develop a strong measurement and attribution framework
- Demonstrated ability to execute campaigns and drive measurable outcomes (pipeline, conversion, CAC)
Requirements
- 3-6 years of experience in demand generation, growth marketing, or performance marketing
- Strong hands-on experience with paid acquisition, channel strategy, and/or SEO
- Ability to operate independently in a fast-paced, ambiguous environment without heavy structure
- Strong organizational skills and ability to coordinate across multiple teams
- You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.
- You are ambitious.
- You have fun solving problems that others think are impossible.
- You are curious.
- You are an owner.
- You are autonomous, self-directed, and comfortable working with ambiguity.
Nice to have
- Experience working in B2B environments (mid-market or enterprise preferred)
Company info
- Rogo has strong product adoption with the world's leading financial institutions, and we are still early.
- The upside is enormous.
- Our mission is to transform global finance by empowering professionals at the world's top investment banks, private equity funds, and investment firms with AI that delivers unparalleled speed, accuracy, and insight.
This listing is sourced directly from Rogo's careers page and normalized into a canonical job model.