Penninteractive
Director, CRM
Philadelphia, PA · Director
Sponsorship not specifiedDetected 27 days ago
Marketing AnalyticsCRMLeadershipCommunicationCritical Thinking
About the role
- We're always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products.
- Whether it's through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we're excited to push the boundaries of what's possible.
Responsibilities
- Working closely with the marketing analytics team to build dynamic segmentation and and build monitor dashboards to track and optimize CRM channel performance
- Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment
Requirements
- Bachelor's degree (B.A./B.S.) from an accredited four-year college or university
- 8+ years of experience in online gaming (iCasino/Sportsbook) lifecycle marketing; 5+ years in senior level leadership role at online gaming company
- Proven managerial and critical thinking skills required
Skills
- PENN Entertainment, Inc. is North America's leading provider of integrated entertainment, sports content, and casino gaming experiences.
- About the Work
Compensation
- We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected
Company info
- Lead the development and management of automated, segmented, and personalized CRM initiatives to drive retention, loyalty, cross-sell (including retail), and reactivation of lapsed customers
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