Gibson Dunn

Gibson Dunn

Associate Director, Marketing Technology

New York · Director

Sponsorship not specifiedDetected 22 days ago
Data VisualizationComplianceProject ManagementHubSpotSalesforceMarketoGoogle AnalyticsCRMBusiness DevelopmentVendor ManagementWordPressLeadershipCommunicationCollaborationMentoring

About the role

  • Gibson Dunn is a leading global law firm, advising clients on significant transactions and disputes.
  • Our exceptional teams craft and deploy creative legal strategies that are meticulously tailored to every matter, however complex or high-stakes.
  • The firm's work is distinguished by a unique combination of precision and vision.

Responsibilities

  • Lead platform evaluation, selection, and implementation-from initial recommendation through ongoing optimization and governance.
  • Partner with IT and digital teams to connect martech platforms with firmwide systems (e.g., CRM, Foundation, Finance, HR, CMS).
  • Collaborate with executive stakeholders to operationalize new technologies through structured pilot programs and change-management plans.
  • Drive adoption of marketing automation tools to improve efficiency and consistency across regions and practices.
  • Based in New York, the Associate Director, Marketing Technology will architect and lead a best-in-class, global marketing technology function for Gibson Dunn.

Requirements

  • MarTech Architecture Expertise - Deep knowledge of CRM (InterAction), CMS (WordPress), and marketing automation platforms (Vuture, Marketo, HubSpot, Pardot, Salesforce Marketing, or similar).
  • Strong understanding of global data privacy, security, and compliance standards (GDPR, CCPA).
  • Data Quality, Integration & Analytics - Skilled at establishing and maintaining data quality
  • experienced with APIs, data ecosystems, and analytics tools (Power BI, Tableau, GA4).
  • Governance & Compliance - Strong understanding of global data privacy, security, and compliance standards (GDPR, CCPA).
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Skills

  • Define and execute a global martech roadmap that aligns with firmwide business goals, marketing strategy, and client engagement priorities.
  • Activate multi-channel marketing campaigns through automation, personalization, and advanced segmentation.
  • Ensure all campaign activity aligns with brand standards, data compliance, and firmwide business priorities.
  • Oversee complex, multi-stakeholder martech initiatives from concept through delivery, managing scope, timelines, budgets, and outcomes.
  • Establish repeatable workflows, governance frameworks, and KPI dashboards to monitor adoption, efficiency, and ROI.
  • Institutionalize best practices for project intake, prioritization, and cross-functional resource allocation.
  • Coordinate with IT, vendors, and business sponsors to ensure successful delivery, risk mitigation, and stakeholder satisfaction.
  • Establish frameworks for performance tracking, reporting, and visualization leveraging Power BI, Tableau, GA4, or similar tools.
  • Establish and govern adherence to data quality, privacy, and compliance standards.
  • Ensure all martech operations meet global data protection laws (GDPR, CCPA, etc.) and firm risk management protocols.
  • Champion firm-wide data stewardship.

Benefits

  • Combining strategic vision, technical fluency, and operational discipline, the Associate Director, Marketing Technology will transform how Gibson Dunn connects with clients through insight-driven marketing.

Company info

  • Partner with senior leaders, lawyers, and professionals across diverse practices and regions to bring bold ideas to life.
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