SolarWinds

SolarWinds

Digital Marketing Manager - Observability Business Unit

Austin, Texas

Sponsorship not specifiedDetected 10 hours ago
Data VisualizationA/B TestingStakeholder ManagementGoogle AdsHubSpotSalesforceGoogle AnalyticsCRMPerformance MarketingForecastingCommunicationCollaboration

About the role

  • The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,).
  • This position sits at the intersection of strategy, execution, and analytics, owning campaign performance end-to-end.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies aligned with business goals
  • Define KPIs, budgets, and channel mix to optimize performance and ROI
  • Lead DG and ABX campaign execution from concept through optimization and scaling
  • Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.)
  • Partner with campaigns, content, creative, and web teams to launch integrated campaigns
  • Own digital marketing budget allocation and optimization
  • Manage vendor relationships and finance workflows
  • Proven ability to manage campaigns end-to-end and drive measurable results

Nice to have

  • Experience in B2B SaaS or enterprise marketing environments
  • Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot)
  • Experience with CRO and experimentation frameworks
  • Certifications (LinkedIn, 6Sense, etc.)
  • SolarWinds is an Equal Employment Opportunity Employer.

This listing is sourced directly from SolarWinds's careers page and normalized into a canonical job model.