SolarWinds
Digital Marketing Manager - Observability Business Unit
Austin, Texas
Sponsorship not specifiedDetected 10 hours ago
Data VisualizationA/B TestingStakeholder ManagementGoogle AdsHubSpotSalesforceGoogle AnalyticsCRMPerformance MarketingForecastingCommunicationCollaboration
About the role
- The Digital Marketing Manager is responsible for planning, executing, and optimizing integrated digital marketing campaigns across multiple channels (paid social, targeted display, content syndication, 3rd Party,).
- This position sits at the intersection of strategy, execution, and analytics, owning campaign performance end-to-end.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals
- Define KPIs, budgets, and channel mix to optimize performance and ROI
- Lead DG and ABX campaign execution from concept through optimization and scaling
- Manage paid media campaigns (Google Ads, LinkedIn, programmatic, etc.)
- Partner with campaigns, content, creative, and web teams to launch integrated campaigns
- Own digital marketing budget allocation and optimization
- Manage vendor relationships and finance workflows
- Proven ability to manage campaigns end-to-end and drive measurable results
Nice to have
- Experience in B2B SaaS or enterprise marketing environments
- Familiarity with ABM platforms (e.g., 6sense) and CRM systems (Salesforce, HubSpot)
- Experience with CRO and experimentation frameworks
- Certifications (LinkedIn, 6Sense, etc.)
- SolarWinds is an Equal Employment Opportunity Employer.
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This listing is sourced directly from SolarWinds's careers page and normalized into a canonical job model.