University of Illinois Springfield

Senior Director of Marketing & Strategic Communication

Springfield, IL, US · Director

Sponsorship not specifiedDetected 43 days ago

Strategic CommunicationsBrand StrategyLeadershipCommunication

About the role

Reports to the Chief of Staff to the Chancellor.
Advises the Chancellor, Chief of Staff, and executive leadership on communications aligned with university goals.
Represents the university on system-level communications committees.

Strategic Communications Leadership: Serves as the university's lead communications strategist with primary focus on guiding and implementing institutional marketing and brand management strategies; provides supervisory oversight of media relations, social media, internal and external communication, executive communication and digital/web strategy.
Brand Strategy Integrated Marketing: Leads efforts to advance and strengthen the university brand through integrated marketing strategies.
Collaborates with internal partners (including enrollment leadership and academic deans) and external vendors to drive enrollment results.
Drives integration of messaging and evaluates effectiveness of communications efforts.
Administration Executive Engagement: Partners with the division's director of business operations on budget management to ensure sound fiscal practices.
This role leads the UIS Department of Strategic Communication and partners closely with executive leadership to shape the university's narrative, strengthen reputation and drive measurable outcomes through coordinated, multi-channel strategies.
Leads efforts to advance and strengthen the university brand through integrated marketing strategies.

Develops and directs annual marketing and communications plans and budgets aligned with institutional priorities.

This listing is sourced directly from University of Illinois Springfield's careers page and normalized into a canonical job model.