Tonix Pharmaceuticals

Tonix Pharmaceuticals

Associate Director, Consumer Marketing

Berkeley Heights, NJ · Director

No sponsorship$20k-$30kDetected 8 days ago
Project ManagementSEOSEMBrand StrategyMarketing AnalyticsCRMForecastingVendor ManagementRecruitingIntellectual PropertyClinical TrialsPatient CareFDA RegulatoryResearchCommunicationProblem SolvingMicrosoft OfficeRegulatory Affairs

About the role

  • Tonix Pharmaceuticals* is a fully integrated, commercial-stage biotechnology company focused on central nervous system (CNS) and immunology treatments in areas of high unmet medical need.
  • TONMYA® (cyclobenzaprine HCl sublingual tablets 2.8 mg) is the first new treatment for fibromyalgia in adults in more than 15 years.
  • Tonix is investigating TONMYA® in Phase 2 clinical trials to evaluate its potential in major depressive disorder and acute stress disorder/acute stress reaction.

Responsibilities

  • Develop and execute integrated consumer marketing strategies aligned with brand objectives and commercial goals.
  • Manage creative development and execution of consumer promotional materials across print, digital, social media, video, websites, email, and emerging channels.
  • Partner with Market Research to generate actionable consumer insights that inform brand strategy and campaign optimization.
  • Work closely with digital marketing partners to optimize paid media, SEO/SEM, CRM, social media, and website performance.
  • Support new product launches through development of consumer launch strategies and promotional campaigns.
  • Manage external advertising agencies, media agencies, digital vendors, patient advocacy partners, and market research suppliers.
  • Collaborate with Patient Services and Market Access teams to ensure consistent messaging throughout the patient experience.

Requirements

  • Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field required.
  • Minimum of 3-5 years of direct consumer (DTC) pharmaceutical marketing experience.
  • Strong understanding of pharmaceutical promotional regulations, FDA guidance, and MLR review processes.
  • Experience managing agency relationships and cross-functional project teams.
  • Proficiency with Microsoft Office and familiarity with digital analytics platforms and CRM systems.
  • Ability to travel approximately 20-30%.
  • MBA or advanced degree preferred.
  • Minimum of 8 years of progressive pharmaceutical, biotechnology, or healthcare marketing experience.
  • Experience supporting specialty pharmaceutical or CNS product commercialization strongly preferred.
  • Demonstrated success developing and executing omnichannel consumer marketing campaigns.
  • Excellent strategic planning, communication, presentation, and project management skills.
  • Strong analytical skills with experience interpreting marketing analytics and consumer insights.
  • Ability to manage multiple priorities in a fast-paced, entrepreneurial environment.

Nice to have

  • Experience launching pharmaceutical products in the U.S. market.
  • Experience marketing products in neurology, psychiatry, pain management, or other CNS therapeutic areas.
  • Experience with rare disease or specialty pharmaceutical marketing.
  • Experience with omnichannel campaign measurement and marketing automation platforms.
  • Demonstrated ability to influence cross-functional teams without direct authority.
  • Strong vendor management and budget oversight experience.
  • Experience working within emerging commercial organizations or growth-stage biotechnology companies.
  • Please note that Tonix does not offer sponsorship for this role.

Compensation

  • $162,000 - $216,000 USD
  • Compensation & Benefits
  • Tonix provides a comprehensive compensation and benefits package which includes:
  • Retirement Savings 401k with company match and annual discretionary stock options
  • This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, and training.
  • Develop annual consumer marketing plans, tactical execution plans, budgets, and performance metrics.

Benefits

  • Lead patient-focused marketing initiatives, including disease awareness, branded campaigns, patient education, adherence, and support programs.
  • Collaborate with Medical, Legal, and Regulatory (MLR) reviewers to ensure promotional materials meet compliance requirements.
  • Medical, Dental & Vision Insurance, Basic and Voluntary Life and AD&D Insurance, Short- and Long-Term Disability Insurance, Flexible Spending Accounts, Health Savings Account, and Employee Assistance Programs
  • Generous Paid Time Off, Sick Time, & Paid Holidays

Equal opportunity

  • Tonix provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, genetics, or any other characteristic protected by law.

Visa & Work Authorization

  • Please note that Tonix does not offer sponsorship for this role.
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This listing is sourced directly from Tonix Pharmaceuticals's careers page and normalized into a canonical job model.