Securitize

Securitize

Marketing Operations

United States

Sponsorship not specifiedDetected 18 hours ago
SQLData VisualizationComplianceHubSpotSalesforceMarketoCRMRecruitingLeadership

About the role

  • This is a critical infrastructure role - you will be the person who ensures our marketing stack is integrated and humming, our campaigns are tracked and attributable, and our team has the reporting it needs to make confident decisions.
  • This is an IC role for someone who is equal parts technical and analytical - a systems thinker who also executes.

Responsibilities

  • Own day-to-day administration of Securitize's marketing automation platform (e.g., HubSpot) including list management, workflow automation, lead scoring, and platform hygiene.
  • Manage integrations between marketing automation, CRM (Salesforce), event platforms, and other tools in the stack - ensuring clean, reliable data flow across systems.
  • Evaluate, implement, and maintain marketing technology tools
  • Partner with Sales/Revenue Ops to align on lead handoff processes, lifecycle stage definitions, and CRM field mapping.
  • Build and manage campaign infrastructure: email nurture workflows, lead capture forms, landing pages, UTM frameworks, and campaign tracking.
  • Support institutional, content, and events marketing teams with operational execution - ensuring every campaign is properly tracked, segmented, and measurable.
  • Own list segmentation and audience management to ensure the right messages reach the right audiences across institutional, issuer, and retail segments.
  • Maintain and enforce email compliance standards (CAN-SPAM, GDPR) and deliverability best practices.
  • Build and maintain marketing dashboards and reports that track pipeline contribution, campaign performance, channel ROI, and funnel conversion rates.
  • Own marketing attribution modeling - working with Sales and RevOps to ensure accurate multi-touch attribution across the buyer journey.

Requirements

  • 4+ years of marketing operations experience, ideally in a B2B fintech, financial services, or high-growth technology company.
  • Strong understanding of campaign tracking fundamentals: UTM parameters, attribution models, and funnel analytics.

Nice to have

  • Experience supporting marketing to institutional financial services audiences (asset managers, RIAs, wealth platforms, broker-dealers).
  • Familiarity with ABM platforms such as Demandbase or 6sense.
  • Experience with event technology platforms (Splash, Cvent, or similar) and their integration with marketing automation.
  • Working knowledge of SQL or BI tools for deeper data analysis.
  • Prior experience in a regulated industry where compliance considerations affect marketing execution.
  • Securitize is an equal opportunity employer and is committed to fostering a diverse, inclusive, and equitable workplace.
  • All employment decisions at Securitize are based on job-related qualifications, merit, and business needs.
  • We welcome candidates from all backgrounds, experiences, and perspectives to apply.

Benefits

  • Flexible Paid Time Off - Promoting a healthy work-life balance.
  • Equity Grant Opportunities - Share in the success and future growth of the company.
  • Comprehensive Insurance Coverage - Employer-paid Medical, Dental, and Vision benefits for you and your family.
  • 401(k) Retirement Plan - Secure your financial future with employer-sponsored savings.

Company info

  • Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as Apollo, BlackRock, Hamilton Lane, KKR, and others.
  • Securitize, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS).
  • Securitize is a global, fully remote team consisting of top talent from the blockchain and financial services industries.
  • Having raised $170M overall to date, we are backed by some of the largest names in finance and technology, including BlackRock, Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, Coinbase, among others.
  • Securitize has also been recognized as a 2025 Forbes Top 50 Fintech company.
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This listing is sourced directly from Securitize's careers page and normalized into a canonical job model.