Optiv
Corporate Programs Marketing Manager
Leawood, Kansas
Sponsorship not specified$15k-$20kDetected 33 days ago
Project ManagementSalesforceMarketoSalesLead GenerationLogisticsLeadershipCommunicationProblem SolvingNetSuite
About the role
- The Corporate Programs Marketing Manager will be a crucial member of the team, focused on driving and executing Optiv's global events.
- This position works on a national level with Optiv's Sales Go-To-Market team, AVPs, Regional Sales Directors, and Executive Leadership Team.
- If you sign up to receive notifications of job postings, you may unsubscribe at any time.
Responsibilities
- Manage all corporate marketing programs within the US and Canada, including but not limited to, OptivCon (Optiv-led strategic, solution-focused roadshows), industry conferences (RSA & Black Hat), internal kickoffs, webinars, and partner-end user conferences.
- Plan and execute strong, data-driven marketing activities and programs to drive pipeline generation and global brand awareness - from the development of the strategy and plan, to content oversight, pre-event campaign strategy, event execution, and post-event analysis and evaluation.
- Partner with the PMO team to define and communicate creative requirements for print and digital signage, booth graphics, and event collateral, including timelines, specifications, and approvals.
- Collaborate with Product Marketing and Brand & Comms to create program content that educates and inspires the cybersecurity community while driving awareness and revenue to the organization.
- Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and tailor corporate programs to align with national objectives and regional goals and priorities.
- Deliver timely and detailed communications to internal clients, including executives, throughout the entire event cycle.
- Evaluate feasibility of additional corporate opportunities for the sales team to engage with prospects and build pipeline.
- Work with sales leadership to analyze partner involvement, and create strategies for partner participation throughout the year, as it aligns to Optiv solutions and priority.
- Work with the Global Partner Alliance and Partner Marketing teams to identify and evaluate key technology partner campaign event strategies that can be driven at a national level to drive and influence sales.
- Responsible for producing and managing program budgets, securing adequate partner funding, and tracking MDF to ensure there is no profit loss.
Requirements
- 7+ years of professional, business marketing event management experience including largescale event management, strategy, creation, and execution.
- Ability to demonstrate leadership, creativity, and initiative.
- Excellent strategic thinking skills with ability to make data-driven decisions.
- Experience working with sales leadership and ability to influence others cross functionally.
- Strong work ethic operating with a sense of urgency, ability to multi-task, strong organizational, and project management skills, and a can-do attitude.
- Experience working with product manufacturers and distribution channels.
- Bachelor's degree with an emphasis in Marketing, Business, Communications, or English
- What you can expect from Optiv
- Creative problem-solving and the ability to tackle unique, complex projects
Nice to have
- Experience working in technology or cybersecurity preferred.
- Experience with Salesforce, Marketo, Cvent, NetSuite, WorkFront, Airtable or similar integrated marketing tools is preferred.
Compensation
- $15k-$20k
This listing is sourced directly from Optiv's careers page and normalized into a canonical job model.