Snyk
Senior Events Marketing Manager (AMER)
United States - Boston Office · Senior
Sponsorship not specifiedDetected 30 days ago
Data VisualizationSalesforceMarketoCRMSalesLead GenerationNegotiationOutbound SalesLogisticsVendor ManagementLeadershipCommunication
About the role
- It's how we stay driven, supportive, and always one step ahead as AI reshapes our world.
Responsibilities
- Lead Regional Strategy: Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement.
- Drive Sales Enablement: Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline.
- Integrate Demand Generation: Deploy 360° digital and social tactics to drive buyer engagement and ensure event activity is seamlessly integrated with ABM and broader outbound campaign strategies.
- Scale with "Event in a Box": Own the localization and deployment of the Snyk "event in a box" framework, enabling field teams to execute high-quality, independent activations at scale.
- Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives.
- Manage Performance: Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence.
- Design and execute a comprehensive Americas event roadmap that balances high-volume lead generation with high-touch executive engagement.
- Act as the primary bridge between the Global Events team and Americas Sales leadership to ensure regional teams are equipped to drive attendance and convert leads into pipeline.
- Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives.
- Maintain meticulous tracking of a multi-million dollar regional budget and utilize Salesforce, Marketo, and Looker to prove event ROI and pipeline influence.
Requirements
- B2B Tech Expertise: 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry.
- Regional Mastery: A proven track record of managing diverse events across North America and LATAM, including proprietary and large-scale trade shows.
- Technical Proficiency: Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot.
- Communication Skills: Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels.
- Deep experience with event platforms (Cvent, Hopin, or Bizzabo) and CRM tools like Salesforce and HubSpot.
- Operational Excellence: Strong vendor management skills and the ability to manage complex logistics (shipping, drayage, and site contracts) without breaking a sweat.
Nice to have
- 5+ years of experience in event marketing, ideally within the B2B SaaS or cybersecurity industry.
- Are Multilingual: Proficiency in Spanish or Portuguese to better support our LATAM market is a major plus.
Skills
- Exceptional English verbal and written skills, with the ability to influence stakeholders at all levels.
- Willingness to Travel: Ability to travel up to 30% within the region to ensure on-site success.
- It'd Be Awesome If You Also…
- Are
Visa & Work Authorization
- Collaborate with Partners: Partner with the Global Event Marketing Director on flagship experiences and work closely with Partner Marketing to manage regional sponsorship opportunities and co-marketing initiatives.
This listing is sourced directly from Snyk's careers page and normalized into a canonical job model.