Fitt
Head of Influencer & Creator Partnerships
Los Angeles, CA
Sponsorship not specifiedDetected 4 days ago
Growth MarketingPerformance MarketingAffiliate MarketingInfluencer MarketingLeadershipCommunicationCollaboration
About the role
- The ideal candidate is equal parts relationship builder, growth marketer and operator.
- They have successfully built and scaled multi-million-dollar creator and affiliate programs, understand how to turn creators into long-term brand advocates, and are highly analytical about performance, ROI and customer acquisition.
- This role will oversee the full creator and influencer strategy across both brands, including:
Responsibilities
- Own and lead the overall influencer, affiliate and creator partnership strategy for our brands
- Develop and execute a 1-year and 3-year growth plan for creator partnerships aligned to company revenue goals
- Build, lead and mentor the influencer and affiliate team, agency partners and external contractors
- Partner closely with Brand, Ecommerce, Amazon, PR, Retail and Growth teams to integrate creators into all major campaigns and launches
- Build a tiered creator strategy across macro, mid-tier, micro and emerging creators
- Create long-term ambassador programs and recurring creator campaigns
- Own influencer and affiliate revenue goals across both brands
- Optimize creator economics, CAC, ROAS, margin and lifetime value
- Drive growth across DTC, Amazon, retail support and subscription channels
- Lead all influencer and creator campaigns from strategy through execution
Requirements
- 7+ years of experience in influencer marketing, affiliate marketing, creator partnerships, strategic partnerships or growth marketing
- 5+ years leading and managing high-performing influencer teams
- Strong understanding of affiliate economics, attribution, CAC, ROAS and customer lifetime value
- Proven track record of building and scaling a multi-million-dollar influencer and affiliate program
- Excellent communication, leadership and relationship-building skills
- Experience in wellness, consumer products, health, beauty, home, lifestyle or mission-driven brands preferred
Benefits
- Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
- We're filling this role for a client, A health and wellness company that develops purification technologies for the home, helping families breathe cleaner air and drink cleaner water.
- This is a senior leadership role responsible for driving measurable growth through creators, affiliates, ambassadors, health experts and strategic partners across multiple channels and communities.
- Recruit, negotiate and manage relationships with high-performing creators, affiliates, ambassadors, health experts and strategic partners
- Expand partnerships across health and wellness, family, parenting, fitness, kitchen, coffee, environmental health and technology creators
Company info
- We are seeking a strategic, entrepreneurial and performance-driven Head of Influencer & Creator Partnerships to lead and scale our influencer, affiliate and creator ecosystem across our brands
This listing is sourced directly from Fitt's careers page and normalized into a canonical job model.