Anchour
Senior Paid Media Strategist
New Gloucester, ME · Senior
Sponsorship not specifiedDetected 76 days ago
Google AdsMeta AdsContent MarketingBrand StrategyPerformance MarketingExcelResearchLeadershipCollaboration
About the role
- At Anchour, media isn't a line item - it's a core capability.
- And you'll communicate what's happening - and what to do about it - in a way that actually moves clients forward.
- This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built.
Responsibilities
- As a Senior Paid Media Strategist, you'll own paid media strategy and execution across a portfolio of clients - from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting.
- You'll be a senior voice in our media practice and a trusted partner to clients and internal teams alike.
- What behavior are we trying to drive?
- Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together - and you build media strategies that reflect that understanding, not just a collection of campaigns.
- Reporting Infrastructure: You build systems, not spreadsheets.
- You're not just a media buyer - you're a strategic partner to the creative team.
Requirements
- Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager.
- Experience with connected TV platforms and programmatic required at this level.
- You have opinions about what makes paid creative work.
- You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
- Creative Conviction: You have opinions about what makes paid creative work.
- AI-Integrated Workflow: You're using AI tools to work smarter - for research, reporting, copy testing, creative briefing, or strategy - and you can speak to how it's made your work better.
- Must be located in New England.
- Monitoring, adjusting, and staying ahead of issues is just how you work.
Compensation
- Competitive Salary.
Benefits
- Profit Sharing.
- Premium health, dental, vision, and life insurance with generous coverage for our US-based team members.
- An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses.
- Home Office Setup.
- Get a laptop + 50% reimbursement for home office equipment.
- Paid & Flexible Holidays.
- 12 paid holidays throughout the year, including three flexible holidays.
- Paid Time Off.
- Paid parental, medical, bereavement, and other types of leave.
- Flexible & Summer Fridays.
- Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.
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