PubMatic
Director, Global Marketing Operations
New York, US · Director
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About the role
- PubMatic is transforming from a sell-side platform into a buyer-connected, artificial intelligence-driven performance advertising platform.
- That transformation requires marketing to evolve and measure its commercial impact with rigor and insight.
- Marketing Budget Management: a unified budget structure and governance process run in partnership with Finance and Accounting
Responsibilities
- As Director, Marketing Operations, you will own four interconnected accountability areas that together give PubMatic marketing a single, trusted source of truth for performance, planning, and spend.
- Marketing Measurement Framework: partnering with the Growth Marketing leader, develop and instrument reporting connecting marketing activity to pipeline and revenue
- Global Marketing Planning Process: partnering with region marketing leads establish a consistent process for building global and regional marketing plans tied to business outcomes
- Design and implement a marketing measurement framework that connects marketing programs to pipeline creation, pipeline progression, and revenue contribution
- Partner with Growth Marketing, Sales Operations, and IT to ensure Salesforce and Looker data integration supports reliable, auditable attribution reporting
- Develop marketing ROI reporting that marketing leaders trust and use, and stands up to business and executive review
- Build and maintain a tiered prioritization framework that governs investment intensity levels
Compensation
- Partner with region marketing leads to create and implement a consistent global marketing planning process, spanning annual and quarterly cycles, that ties every global and regional plan to a defined business outcome
Company info
- We are building something new.
This listing is sourced directly from PubMatic's careers page and normalized into a canonical job model.