calendly
Principal Product Marketing Manager
Remote - US · Principal · Full-time
Sponsorship not specified$223k-$262kDetected 34 days ago
Product StrategyCustomer SuccessResearchLeadershipCommunicationCollaborationCritical Thinking
About the role
- This is an individual contributor role with high ownership, visibility, and strategic impact.
- This role is ideal for someone who can move comfortably between up front strategy (insight → POV → decision) and downstream GTM execution (positioning → launch → adoption).
Responsibilities
- Lead product strategy influence (front-end impact)
- Create alignment through strategy artifacts such as PR FAQs, narrative briefs, and executive decision memos.
- Own high-impact GTM (senior-level execution)
- Lead go-to-market for major product bets, from planning to launch, adoption, and iteration.
- Own the strategy for new product discovery across in-product surfaces, lifecycle, web, and enablement, and track impact through agreed metrics.
- Partner with Growth and Product to improve discovery and adoption through testing, iteration, and performance reviews.
- Build the core toolkit (messaging, one-pagers, internal FAQs, enablement) with a high bar for clarity and narrative craft.
Requirements
- Deeply customer-obsessed and insight-driven (research, interviews, win/loss, competitive intel), with the ability to translate inputs into strategy.
- You are comfortable engaging in healthy debate (you can disagree, commit, and move on)
- Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools
- Experience with PLG tactics and lifecycle marketing.
- Experience positioning AI-powered products and features
- Experience shaping early product narrative through PR FAQs (or equivalent).
Nice to have
- Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on customer feedback and behavior.
- Revisit and iterate on reusable frameworks and templates as needed (positioning, narrative, PRFAQ, launch readiness) that improve how Product Marketing operates.
- Mentor other PMMs and help level up strategic thinking, storytelling, and executive communication across the team.
- Ensure a high bar for storytelling and work with creative brand teams to execute compelling, polished campaigns
Compensation
- Tier 1 Salary Hiring Range
Company info
- Notice at Collection
- This role may require occasional travel for company events, team collaboration, or offsites.
- Experience marketing to both self-serve and enterprise customers.
- If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please let your Recruiter know when first connecting with them.
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This listing is sourced directly from calendly's careers page and normalized into a canonical job model.