Weedmaps

Lifecycle Marketing Manager (B2C) Hybrid

Austin, Texas · Full-time

Sponsorship not specified$125k-$136kDetected 29 days ago

Data ScienceData VisualizationA/B TestingWritingCRMLeadershipCommunication

About the role

Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.

Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels.
You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact.
Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.
Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on-brand delivery.
Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.
Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.
Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.

7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.
Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics.

Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.
A track record of incorporating AI tools into your workflow to move faster, personalize at scale, or test more hypotheses.
AI copywriting / workflow tools

The base pay range for this position is $124,578 - $135,668 per year, and a competitive bonus

Up to 80% coverage for dependents
Company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Short- and Long-term Disability Insurance
Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.

Founded in 2008, we've grown from a small startup to a global leader in the cannabis industry.
Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide.
"Freedom to choose.
Freedom to access.
Freedom to enjoy."
Our recruiters will always communicate with candidates through an @ weedmaps.com email address.
Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.
If you are interested in a role at Weedmaps, please apply through our established channels.
Weedmaps Careers Page or LinkedIn

Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.

This listing is sourced directly from Weedmaps's careers page and normalized into a canonical job model.