BDC
SENIOR ADVISOR, WEBINARS AND 360° MARKETING
Montreal · Senior
Sponsorship not specifiedDetected 6 days ago
AccessibilityProject ManagementBrand StrategyMarketing AnalyticsCRMLeadershipCommunicationCollaborationPublic SpeakingAdaptability
About the role
- Contribute to the end‑to‑end delivery of marketing campaigns, from strategic input to execution orchestration and post‑campaign analysis
- Proactively identify emerging entrepreneur challenges and recommend solutions aligned with business priorities
- Ensure alignment with BDC and Marcom strategies, standards and ways of working
Responsibilities
- Define, plan, design and measure integrated, multi‑channel marketing campaigns
- Design and support the execution of campaigns across multiple channels (email, webinars, web, social, content, paid digital, Client Contact Centre, PR, etc.)
- Liaise with Field Marketing and regional teams to support effective deployment across regions
- Support the definition of KPIs and success metrics
- Act as an advisor on campaign design, execution and optimization best practices across Marcom
Requirements
- You hold a bachelor's degree in marketing, Communications, Business Administration or a related field
- You have 8-10 years of relevant experience in marketing and communications, with a strong focus on planning and executing integrated marketing campaigns
- You have solid business and marketing acumen, including experience leveraging a broad marketing mix
- You have a good understanding of marketing segmentation, CRM databases and related marketing platforms
- You are analytical, structured and comfortable translating data into actionable recommendations
- You are comfortable communicating and presenting in both English and French, with strong written and verbal skills
Benefits
- In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1
- Opportunities for learning, training and development, and much more...
Company info
- We are banking at another level.
- Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act.
- It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.
This listing is sourced directly from BDC's careers page and normalized into a canonical job model.