Becton Dickinson

Becton Dickinson

Sr. Global Marketing Manager - Enteric & HAI

USA MD - Sparks - 7 Loveton Circle, USA · Senior

Sponsorship not specifiedDetected 15 days ago
SalesPublic HealthMedical DevicesLeadershipCommunicationCollaborationOrganizational Skills

About the role

  • As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters.
  • With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics.
  • Advancing the world of health™ is our Purpose, and it's no small feat.

Responsibilities

  • Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies.
  • Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio.
  • Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets.
  • Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks.
  • Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.
  • Visionary in approach, who seeks to learn from regions and functions, with a desire to over deliver to stakeholder expectations best-in-class marketing
  • Strategic thinking and implementation skills; analytical skills with the ability to translate insights into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
  • Reporting to the Global MDx Marketing Director, this role leads global marketing initiatives for the Enteric and HAI portfolio, supports campaign development, and helps strengthen execution across regions.
  • Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

Requirements

  • Bachelor's degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
  • Experience working across global or multi‑regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.
  • At BD, you'll discover a culture in which you can learn, grow and thrive.
  • You can learn more on our career site under " Our Commitment to You."
  • 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences, with demonstrated success in commercialization, portfolio strategy, and brand leadership.
  • Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred, including demonstrated ability to engage credibly with customers, laboratorians, scientific stakeholders, and cross-functional partners.
  • Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials.
  • Solid understanding of regulated healthcare environments, including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards.
  • Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust.

Nice to have

  • Advanced degree (Master's, PhD, PharmD, MD) or MBA preferred.

Compensation

  • Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support.
  • Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities.

Benefits

  • Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service.
  • BD is one of the largest global medical technology companies in the world.
  • Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership.

Company info

  • Excellent interpersonal skills, ability to develop strong relationships with cross-functional colleagues, team members, customers, and potential or existing business partners.
  • This role operates at the intersection of customer insight, clinical relevance, and commercial strategy, ensuring ADx solutions resonate with customers and drive meaningful adoption across priority markets.
  • We are the people who give possibilities purpose

Visa & Work Authorization

  • We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientatio
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This listing is sourced directly from Becton Dickinson's careers page and normalized into a canonical job model.