Becton Dickinson

Becton Dickinson

Sr. Global Marketing Manager - Enteric & HAI

USA MD - Sparks - 7 Loveton Circle, USA · Senior

Sponsorship not specifiedDetected 105 days ago
SalesPublic HealthMedical DevicesLeadershipCommunicationCollaborationOrganizational Skills

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Cap-exempt (no lottery)0
Sponsors this role70
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • Marketing Manager, Enteric and HAI is a key strategic role within Advanced Diagnostics (ADx), responsible for shaping market development, positioning, and go-to-market execution for the Enteric and Healthcare-Associated Infection portfolio.
  • Marketing Manager plays a central role in driving awareness, adoption, and growth by translating market needs, customer insights, and portfolio priorities into compelling strategies, messaging, and programs.

Responsibilities

  • Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies.
  • Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio.
  • Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets.
  • Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer-facing content, webinars, and portfolio playbooks.
  • Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.
  • Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance.

Requirements

  • Bachelor's degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
  • Experience working across global or multi‑regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.
  • At BD, you'll discover a culture in which you can learn, grow and thrive.
  • You can learn more on our career site under " Our Commitment to You."
  • 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences, with demonstrated success in commercialization, portfolio strategy, and brand leadership.
  • Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred, including demonstrated ability to engage credibly with customers, laboratorians, scientific stakeholders, and cross-functional partners.
  • Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials.
  • Solid understanding of regulated healthcare environments, including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards.
  • Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust.

Nice to have

  • Advanced degree (Master's, PhD, PharmD, MD) or MBA preferred.

Compensation

  • Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.
  • It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
  • Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support.
  • Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities.

Benefits

  • Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross-functional partnership.
  • Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service.
  • BD is one of the largest global medical technology companies in the world.
  • Advancing the world of health™ is our Purpose, and it's no small feat.

Company info

  • We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world.

Visa & Work Authorization

  • We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientatio
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