SGC
Executive Director of CRM & Data Strategy
Niagara Falls, NY · Director
Sponsorship not specifiedDetected 5 days ago
SQLStatisticsAccessibilityProject ManagementMarketing AnalyticsCRMExcelOperations ManagementHRCustomer SupportSPSSCommunicationProblem SolvingMentoringOrganizational SkillsInternal Audit
About the role
- All duties are to be performed within the guidelines of the Seneca Gaming Corporation's policies and procedures, Internal Control Standards and objectives.
- ESSENTIAL FUNCTIONS AND RESPONSIBILITIES: 1.
- Serve as the organization's customer engagement subject matter expert providing strategic direction and recommendations that evolve the company's CRM strategy 2.
Responsibilities
- Deliver all facets of the CRM, Business Intelligence and Enterprise Data Warehouse roadmap and associated programs/projects including project management, functional/technical design, software development and deployment.
- Lead the development and management of targeted programs based on fact-based insights that drive consumer engagement, increase frequency of visits, maximize conversion, and lift revenue per customer.
- Plan, implement, track, measure and analyze performance of marketing programs and communicate results and insights to internal partners and Senior Management.
- Develop marketing and campaign test plans to identify actionable insights that can be leveraged to improve segment performance.
- Apply best practices in the area of customer segmentation and analytics in support of marketing strategy and program development and execution.
- Partner with IT on the strategy, vendor selection and support of any design and requirements definition for marketing technology enhancements.
Requirements
- Must complete all required SGC Training programs within nine (9) months from commencement of employment.
- Must be able to stand, walk, and move through all areas of the property.
- Each position has varying minimum qualifications.
Nice to have
- Must be 18 years of age or older upon employment.
- Bachelor's degree in Marketing, Business, Finance, Mathematics, Analysis, Computer Science or related field required.
- Ten (10) years of related experience with five (5) years of database marketing experience and three years at a supervisory or management level is required.
- Experience and demonstrated success in positions of increasing scope and responsibility supporting the marketing technology needs of a diverse organization.
- Experience with CRM systems, enterprise data warehouse, casino/property management systems, business intelligence tools and quantitative analysis a must-have.
- Gaming, or hospitality experience is required.
- Experience with casino/property management system upgrades or migrations are an asset
- ACSC is highly preferred.
Skills
- Ability to communicate effectively both written and orally.
- Must have strong organizational skills, i.e. planning and control of campaigns.
- Ability to write routine correspondence and to speak effectively to the public, employees and guests.
Compensation
- $157,022.12 Compensation is negotiable based on experience and education.
Benefits
- Develop and implement marketing strategies that grow the size and equity of the active customer base with focused efforts on retaining the best customer segment and assimilation of new customers.
Company info
- Be a champion for driving a customer-centric view of marketing and operations. Work across a complex organization to align technology solutions, processes, and programs to enable a holistic view of SGC's customers.
This listing is sourced directly from SGC's careers page and normalized into a canonical job model.