Upwork
Lead Data Analyst, Marketing Analytics
Toronto, Ontario, Canada · Contract
Sponsorship not specified$136k-$212kDetected 114 days ago
PythonSQLMachine LearningData ScienceData VisualizationStatisticsA/B TestingSEOMarketing AnalyticsAccountingCustomer SupportExperimental DesignLeadershipCommunication
Stay score
odds of building a lasting career here
58Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role78
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →Employer immigration record
from this employer's Department of Labor filings
Files H-1B transfers
8 transfer filings in the last year, covering 8 workers. Median labor-condition decision: 6 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
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About the role
- Upwork Inc.'s (Nasdaq: UPWK) family of companies connects businesses with global, AI-enabled talent across every contingent work type including freelance, fractional, and payrolled.
- Learn more about the Upwork Marketplace at Upwork.com and follow us on LinkedIn, Facebook, Instagram, TikTok, and X; and learn more about Lifted at Go-Lifted and follow on LinkedIn.
- Upwork's Marketing Analytics team is focused on optimizing our growth engines through rigorous experimentation and data-driven decision making.
Responsibilities
- Drive insights that improve conversion, engagement, and overall growth.
- Organic & AI Discovery Analytics: Support analysis of organic channels, including SEO and emerging AI-driven discovery (e.g., ChatGPT, Gemini). Evaluate performance signals such as engagement, traffic, and visibility.
- Experimentation & Testing: Design, execute, and analyze A/B and incrementality tests. Define hypotheses, success metrics, and test duration, and conduct deep post-test analysis to inform decisions.
- Data Extraction & Technical Analysis: Extract and analyze large datasets using SQL, Python, or R to support experimentation, user behavior analysis, and growth initiatives.
- Experimentation Tooling: Utilize platforms such as Statsig, Optimizely, VWO, or similar tools to implement and monitor experiments across experiences.
- Testing & Statistical Knowledge: Strong foundation in experimental design, statistical significance, and methods to measure incremental impact.
- This position will initially be employed through a partner to ensure a seamless hiring process while we establish the hub.
- Upwork is committed to building a diverse, inclusive, and equitable workforce.
Requirements
- A degree in Mathematics, Statistics, Economics, Computer Science, or a related quantitative field.
- Experience in marketing or growth analytics, with a strong focus on customer funnels, acquisition, and conversion optimization.
- Experience with organic search and SEO analytics.
- Technical Proficiency: Strong SQL skills and proficiency in Python or R for analyzing large datasets and supporting experimentation and analytics workflows.
- Experimentation Tools: Experience with platforms such as Statsig, Optimizely, VWO, or similar tools used to run and monitor experiments.
Nice to have
- BI tools such as Looker or Tableau. (SEO-specific tools are a plus, e.g., Google Search Console, SEMrush, Ahrefs, Botify, Screaming Frog)
Compensation
- The annual base salary range for this position is displayed below.
Benefits
- Our partner will offer competitive benefits.
- When Upwork's hub is established, we will be excited to offer employment and benefits directly as business needs require.
- Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other status protected by applicable law.
Company info
- While employed by the partner, you'll work as part of Upwork's team, with access to our resources, culture, and growth opportunities.
Visa & Work Authorization
- Candidates who prefer not to have their interview recorded through BrightHire can opt out when the interview is scheduled.
This listing is sourced directly from Upwork's careers page and normalized into a canonical job model.