Ogilvy
Associate Director
New York, New York · Director
Sponsorship not specifiedDetected 8 days ago
Influencer MarketingAccount ManagementNegotiationLeadershipCommunicationCollaborationMentoringPublic SpeakingOrganizational SkillsMicrosoft Office
About the role
- The ideal candidate thrives in fast-paced environments, is highly organized, and excels at bridging creative strategy with operational follow-through.
- Translate campaign strategy into actionable campaign plans and creative briefs, ensuring messaging and direction align with broader brand goals.
- Provide strategic points of view on market trends, competitors, and audience behavior relevant to brand and audience.
Responsibilities
- Lead internal team brainstorming sessions for assigned campaigns to generate impactful and strategic ideas.
- Partner with the Director to develop bespoke influencer marketing strategies, rescopes, and upsells that align with client objectives.
- Maintain alignment between creative concepts, influencer activations, and campaign goals throughout execution.
- Lead campaign strategy development including approach, budget flighting, and storytelling frameworks.
- Leads online and offline creator programs, including brand activations (i.e. music festivals/creator trips), ensuring oversight of strategic direction without leading day-to-day execution.
- Lead the full content lifecycle including briefing, deadlines, content reviews, and client delivery.
- Oversee influencer tracking documents and calendars to maintain clarity across deliverables and approval timelines.
- Partner with Legal to ensure contracts, deliverables, and usage rights are complete and compliant.
- Lead paid plan development, ensuring that rates align with budget, strategy, and CPM benchmarks, and that partner selection ladders back to client objectives.
- Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.
Requirements
- 5-7 years of experience in Marketing, Social Media, Partnerships, Influencer, and/or related fields.
- Proven experience managing teams and overseeing multiple accounts concurrently.
- Strong understanding of influencer marketing, paid partnerships, and campaign management.
- Excellent communication, organizational, and time-management skills.
- Fluency in Google Drive, Microsoft Office, and influencer or social analytics platforms.
- Passionate about mentorship, collaboration, and building strong client a
Nice to have
- Experience with large-scale programs or events preferred.
Company info
- For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
- WPP is the trusted growth partner for the world's leading brands.
- For more information, visit WPP.com.
- Village Marketing, part of WPP, is an advocacy-based marketing shop that builds brands through people.
- Traditional marketing focuses on positioning brands in the minds of consumers.
- We focus on positioning brands in the lives of consumers.
- It's a shift from promotion to advocacy.
- From audience to community.
- From transaction to relationship.
- And from message to conversation.
- We leverage creators who live and work in the social space throughout every step of our process.
- We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
- About Village Marketing
- Boll & Branch, The Coca-Cola Company, Ford, Nike, HelloFresh, Hellmann's, AXE, Mackenzie-Childs
This listing is sourced directly from Ogilvy's careers page and normalized into a canonical job model.