Fleetio

Fleetio

Director, Product Marketing, GTM Strategy

Remote - USA · Director

Sponsorship not specifiedDetected 20 hours ago
RailsA/B TestingProduct ManagementSalesforceSalesCustomer SuccessLeadershipCommunicationPublic Speaking

About the role

  • https://www.youtube.com/watch?v=YoXyXTFWbkg

Responsibilities

  • Create repeatable frameworks that consistently bring new products to market.
  • Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
  • Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch.
  • Establish scalable launch readiness processes that support both major launches and continuous product innovation.
  • Own Fleetio's corporate messaging framework and customer value narrative.
  • Develop positioning that shifts conversations from product features to business outcomes.
  • Create messaging frameworks for company, platform, products, industries, and strategic initiatives.
  • Build the First Call Deck and other foundational sales messaging used across the organization.
  • Develop solution narratives for key growth areas including Maintenance, AI, Fleet Intelligence, Telematics, and Partnerships.
  • Build repeatable sales plays that help Sales create pipeline and win deals.

Benefits

  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • PTO - 4 weeks (increases at year two!)
  • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
  • FSA & HSA options
  • Short and long term disability (short term 100% paid)
  • Wellbeing fund - $150 quarterly
  • Business expense stipend - $125 quarterly
  • Mac laptop + new hire equipment stipend

Company info

  • Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
  • Our careers page: https://www.fleetio.com/careers
  • Fleetio is entering an exciting new phase of growth.
  • We've built innovative products across Maintenance, Fleet Intelligence, and our ecosystem, but product innovation alone isn't enough.
  • Our next stage of growth depends on how effectively we commercialize those innovations and translate them into customer value, adoption, and revenue.
  • As the Director of Product Marketing, GTM Strategy, you'll build the operating system that connects Product, Marketing, Sales, Enablement, Customer Success, and Partnerships around bringing products to market.
  • This is a highly strategic, hands-on role responsible for creating the messaging, frameworks, sales plays, commercialization processes, and GTM operating rhythms that help Fleetio consistently launch, sell, and grow new products.
  • You'll build the function from the ground up, and grow and lead a team focused on commercialization, GTM programs, and sales enablement.
  • You're equal parts strategist, storyteller, operator, and builder.
  • You love turning complex products into simple customer stories that help sales teams win.
  • You think beyond launches-you think about commercialization, adoption, pipeline, and revenue.
  • You understand that great product marketing isn't about creating more assets.
  • It's about building systems.
  • You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market.
  • You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real.
  • Most importantly, you're excited about building a function that doesn't exist today.
  • GTM Strategy & Commercialization
  • Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership.
  • Messaging, Positioning & Value Selling
  • Ensure messaging remains consistent across Marketing, Sales, Customer Success, Product, and Executive communications.
  • Sales Plays & Enablement

Equal opportunity

  • If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.
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This listing is sourced directly from Fleetio's careers page and normalized into a canonical job model.