MIT RESOURCE
Data Analyst
San Francisco, CA, United States
Sponsorship not specifiedDetected 4045 days ago
SQLEmail MarketingMarketing AnalyticsOutbound SalesExcelCommunicationCollaborationMicrosoft Office
About the role
- Please help pass along to colleagues or associates below position who are looking for new role if you are not available.
Responsibilities
- Strategizing with business partners on email and online marketing offer campaign concepts
- Enabling campaign developers to build and validate logic to meet business intent
- Assessing campaign performance and delivering insightful recommendations to partners
- Campaign Design & Requirements (60%)
- Provide consultative support to the execution teams to ensure requirements are clearly reflected in campaign list selection logic
- Validate & QA campaign list selection logic, offers and dynamic output - confirming the development output meets final campaign requirements
- Validate campaigns are launched with expected quantities and response data is being tracked appropriately
- Collaborate on communicating campaign lessons learned and recommended actions to marketing managers and partners
- Optimize online marketing offer campaigns
Requirements
- 5+ years marketing analytics, data mining and modeling experience.
- 6+ years related analytical database marketing experience, including email and/or online marketing working experience.
- 2+ years' experience working with an automated Campaign Management targeting applications (e.g. IBM Unica Campaign, Infor Interaction Advisor).
- 3+ years' experience working with large, complex data warehouses/data marts.
- Past experience with using business intelligence tools (e.g. MicroStrategy, Google Web Analytics) to identify marketing insights and formulate recommendations.
- Ability to translate between the business and technical teams.
- Proven ability to work in a fast-paced changing environment that values results.
- Advanced SQL programming experience with manipulating complex data.
- Proven effective verbal/written communication skills.
Skills
- Experience working in a Teradata data warehouse environment.
- Experience executing outbound and/or inbound marketing campaigns.
- Quick learner that can jump in and learn processes and data in a timely manner.
- Strong collaboration and partnering skills with all levels of the organization.
- Previous Financial Services and/or Internet industry experience.
- Experience using advanced Excel features (e.g. pivot tables, charts).
- BA/BS or equivalent experience.
- For further details contact me at chaitanya AT mitresource DOT com
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