Petlab CO

Senior Growth Lead - Conversion Rate & Landing Page Optimization (Remote in USA)

United States · Senior · Full-time

Sponsorship not specified$140k-$165kDetected 2 days ago

Agentic AIA/B TestingGoogle AnalyticsPerformance MarketingAuditingWebflowShopifyResearch

About the role

Across landing pages, PDPs, quiz funnels, advertorials and offer pages, you will decide how the story should be told, how the offer should be structured and what should be tested next.
AI is a core part of how we expect this function to operate.

bundles, subscription vs. one-time framing, upsells, cross-sells, order bumps, and pricing/anchoring tests Direct conversion copy - work with AI and our internal copy team to produce headlines, leads, body, CTAs, social proof, and objection handling.
Great landing pages sit at the intersection of customer psychology, direct-response copy, offer design, paid-media context and disciplined experimentation.
You will partner with paid media to understand the audience and ad angle, work with copy and design to sharpen the experience, and retain ownership of the final commercial outcome.
You will move from research and hypothesis to page structure, copy direction, build, launch and analysis-then use what you learn to produce the next iteration.
The Role Great landing pages sit at the intersection of customer psychology, direct-response copy, offer design, paid-media context and disciplined experimentation.
This role owns that intersection.
Reporting directly to our founder, you will lead the creation and optimisation of the pages that turn PetLab Co.'s paid traffic into customers.
You will use it to synthesise customer insight, critique existing pages, develop and refine messaging, create more variants and increase the speed at which strong ideas reach customers.

someone who can diagnose why a page is underperforming and has the ability to do something about it.
This role is for someone who combines judgement with execution: someone who can diagnose why a page is underperforming and has the ability to do something about it.

you can look at a page and know exactly why it's leaking and how to fix it Genuine, current AI fluency - you use tools like
This is a core requirement, not a nice-to-have.

$140k-$165k base plus bonus and discretionary performance bonus About PetLab Co.

This listing is sourced directly from Petlab CO's careers page and normalized into a canonical job model.