D2L
Product Marketing Manager
Remote - Canada
Sponsorship not specifiedDetected 1 day ago
Product ManagementProduct StrategyStrategic CommunicationsSalesRecruitingCustomer SuccessResearchCommunication
About the role
- The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
- D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners.
- No other company provides a solution as robust and innovative as D2L.
Responsibilities
- Drive Go-to-Market Strategy and Execution
- Develop and execute go-to-market plans for products, features, services, and market initiatives across D2L's segments.
- Use market research, customer feedback, data, competitive intelligence, and AI-assisted analysis to validate opportunities and inform product roadmap, packaging, pricing, positioning, and messaging.
- Create and maintain value proposition frameworks that connect buyer needs to D2L solutions and clearly communicate the unique value of our products.
- Support launch planning with clear audience definition, messaging, internal readiness, enablement, campaign inputs, and success metrics.
- Create Clear Positioning, Messaging, and Content
- Develop messaging frameworks, product narratives, persona-based messaging, campaign briefs, web copy, pitch decks, one-pagers, FAQs, demo guidance, and launch materials.
- Use AI tools to support content development, message exploration, research synthesis, editing, and versioning, while ensuring final materials are accurate, differentiated, and aligned to D2L's brand and voice.
- Partner with Strategic Communications, Creative, Demand Generation, and Web teams to develop content that supports awareness, engagement, conversion, adoption, and advocacy.
- Support the development of customer stories, case studies, blogs, infographics, webinars, white papers, and thought leadership.
Requirements
- Build a strong understanding of target markets, buyers, users, customer needs, and competitive dynamics.
Skills
- Translate complex product capabilities, technical concepts, and AI-enabled features into clear, customer-focused narratives.
- Use AI-assisted tools to identify enablement gaps, summarize field feedback, and improve the relevance and usability of sales materials.
- Gather ongoing feedback from internal teams to refine messaging, improve sales confidence, and strengthen go-to-market execution.
- Use AI tools to supp
Benefits
- Monitor market trends, buyer needs, customer challenges, competitor positioning, and changes in learning technology, SaaS, AI, and education/workforce markets.
This listing is sourced directly from D2L's careers page and normalized into a canonical job model.