Avenue Z
Director of Paid Media
Miami, FL · Director · Full-time
Sponsorship not specified$100k-$120kDetected 19 days ago
Content MarketingStrategic CommunicationsLeadershipCommunicationCollaborationProblem SolvingMentoring
About the role
- Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels-from ChatGPT to The Wall Street Journal to TikTok.
- Oversee the holistic strategy for all paid media accounts, guiding budget allocation, campaign direction, testing priorities, and performance optimization across the division.
- Hold full accountability for the quality, accuracy, and effectiveness of the team's output across client accounts, ensuring campaigns meet KPIs and deliverables meet agency standards.
Responsibilities
- As the Director of paid media, you will lead the paid media division across paid media and adjacent paid media channels, overseeing strategy, execution, onboarding, and performance across client accounts.
- You will lead a team of marketers and creative strategists, support successful account onboarding, and ensure the team executes at a high level to deliver strong results for clients.
- Serve as the senior strategic lead across client accounts, guiding high-level communication, navigating escalations, and ensuring work stays aligned with performance goals and client expectations.
- Ensure all new paid media accounts are onboarded successfully, with clear internal ownership, timelines, and execution plans that set the team up to deliver results from day one.
- Review team output, campaign strategy, reporting, and client-facing deliverables to maintain quality control and consistency across the department.
- Build and refine department workflows, standard operating procedures, and team structures to improve efficiency, scalability, and cross-functional collaboration.
- Assess team capacity, allocate resources effectively, and ensure the right mix of marketers and creative support is assigned across accounts.
- Set clear expectations and performance goals for direct reports, conduct regular reviews, and foster a high-accountability, high-support team culture.
- Partner closely with creative strategy and other service teams to develop ad concepts and assets that support performance goals across channels.
- Support case study development and internal knowledge sharing by documenting wins, insights, and learnings from campaigns across the paid media division.
Compensation
- $100,000 - $120,000/year Benefits Medical, Vision and Dental Plan 401(k) Plan + 4% Employer Match Unlimited PTO Flexible Working Hours Hybrid & Collaborative Environment Company-Wide & Team Events
Company info
- We are the agency for influence.
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This listing is sourced directly from Avenue Z's careers page and normalized into a canonical job model.