Mattel
Lead Designer – Consumer Products (Dolls Style Guide)
El Segundo, CALIFORNIA, United States · Contract
Sponsorship not specifiedDetected 8 days ago
PhotoshopIllustratorAdobe Creative SuiteGraphic DesignInDesignProject ManagementResearchCommunicationCollaborationAdaptability
About the role
- Translate creative briefs into compelling visual solutions with minimal direction while maintaining brand integrity.
- Understand how style guide assets will be applied across licensed consumer products including apparel, accessories, footwear, home décor, beauty, stationery, publishing, toys, and more.
- Research and incorporate fashion, lifestyle, color, print, graphic, and consumer trends.
Responsibilities
- We create innovative products and experiences that inspire fans, entertain audiences and develop children through play.
- We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
- Own the creative development of style guide assets from concept through final execution across Mattel's Dolls portfolio.
- Apply strong graphic design fundamentals and fashion-inspired thinking to create trend-forward style guide assets and visual collections.
- Develop graphics, patterns, typography, iconography, layouts, illustrations, and visual storytelling assets that support global style guides.
- Art direct external artists, illustrators, and design vendors to ensure exceptional creative quality, consistency, and brand alignment.
- Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
Requirements
- Bachelor's degree in Graphic Design, Visual Communications, Fashion Design, or equivalent experience.
- Strong understanding of fashion, graphic, and lifestyle trends.
- Strong understanding of how creative assets translate across a wide range of consumer product categories.
- Expert proficiency in Adobe Creative Suite including Illustrator, Photoshop, InDesign, and Acrobat.
Nice to have
- Licensing, entertainment, or consumer products experience is highly preferred.
Benefits
- Partner closely with the Creative Manager and Franchise Creative Director to execute the creative vision for the Dolls portfolio.
Company info
- Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
- We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular that we own or license in partnership with global entertainment companies.
- Our offerings include toys, content, consumer products, digital and live experiences.
- Our products are sold in collaboration with the world's leading retail and ecommerce companies.
- Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
- Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
- Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
- Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day.
- We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
- Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
- Videos to watch:
- The Culture at Mattel
- Corporate Philanthropy
- The Mattel Global Franchise Creative team develops style guides, manages global licensed product development, creative marketing communications, and supports other franchise lines of business for Mattel brands.
This listing is sourced directly from Mattel's careers page and normalized into a canonical job model.