ROKA Sports
Copywriter (Contract / Freelance)
Austin, Texas, United States · Contract
Sponsorship not specifiedDetected 30 days ago
WritingResearchCommunicationOrganizational Skills
About the role
- Summary: - Location: Austin, TX - Experience: 3+ years - Commitment: Contract / Freelance Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas.
- We've redefined what everyday eyewear can be by infusing cutting-edge sport performance technology into prescription glasses and sunglasses built for real life.
- Whether you're training, running, cycling, or tackling your daily grind, if you move, we've built eyewear that moves with you.
Responsibilities
- Develop high-converting email subject lines, preview text, and headline hooks
- Create compelling ad copy, web hero messaging, CTAs, and promotional headlines
- Partner with creative and marketing teams on campaign concepts, messaging angles, and testing ideas
- Support ongoing website updates, launches, and seasonal campaign refreshes
- Help maintain a consistent, conversion-driven brand voice across all short-form touchpoints
Nice to have
- 3+ years of copywriting experience, ideally in a fast-paced, consumer brand environment
- Strong portfolio demonstrating range across marketing channels (email, web, campaigns, product copy)
- Exceptional writing, editing, and proofreading skills with high attention to detail
- Proven ability to write concise, conversion-focused short-form copy
- Strong instinct for hooks, urgency, clarity, and attention-grabbing headlines
- Strong understanding of audience, tone, and what drives engagement and action
- Comfortable working independently while managing multiple projects and deadlines
- Highly organized, responsive, and able to incorporate feedback efficiently
Benefits
- Craft concise product messaging that clearly communicates features, benefits, and performance advantages
- Curiosity and a bias toward learning - you actively seek to understand the product, customer, and market
Company info
- Contract / Freelance
- Welcome to ROKA, an independent performance eyewear brand born in Austin, Texas.
- We're looking for a contract Copywriter who excels at writing sharp, attention-grabbing short-form copy that drives action.
- This role is ideal for someone who knows how to craft high-performing email subject lines, hero headlines, ad hooks, web headers, CTAs, and campaign messaging that quickly capture attention and convert.
- Your work will play a key role in how customers engage with ROKA across digital touchpoints.
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This listing is sourced directly from ROKA Sports's careers page and normalized into a canonical job model.