Swayable

Swayable

Director of Demand Generation

New York, NY · Director · Contract

Sponsorship not specified$140k-$155kDetected 7 days ago
Data ScienceA/B TestingSEOEmail MarketingHubSpotPerformance MarketingLead GenerationForecastingCadenceLeadershipPublic Speaking

About the role

  • Staying on the leading edge of AI and applying the latest advancements to improve targeting, execution, measurement, and team productivity.
  • The Head of Demand Generation will report directly to our Chief Marketing Officer.
  • Stay on the leading edge of AI and continuously rethink how demand generation and marketing operations get done.

Responsibilities

  • Pipeline creation: design and execute multi-channel campaigns (email, content, paid, events, ABM) that drive qualified inbound pipeline aligned to revenue targets
  • HubSpot Administration: Build and maintain lead routing rules, lead scoring, nurture workflows, sequences, and attribution reporting
  • Email marketing: own the full program including list segmentation, cadence design, deliverability, A/B testing, and performance optimization
  • Inbound handling: Partner with Revenue Operations in designing the end-to-end inbound motion from first touch to sales-ready handoff, with clear definitions, routing logic, and SLAs.
  • ABM programs: build targeted account-based programs for priority segments, working closely with Sales on account selection, personalized outreach, and multi-channel coordination
  • Website and SEO: partner with web resources to improve conversion, landing page performance, and organic search
  • own conversation strategy.
  • Funnel reporting and attribution: instrument the full funnel, define marketing-sourced pipeline metrics, and deliver reporting.
  • Martech stack: own and optimize the marketing technology stack
  • manage external lead generation agency and contractor relationships.

Requirements

  • 7-10+ Years of Experience.
  • The ability to synthesize firmographics, behavior, and intent to sharpen targeting and inform reporting and strategy.

Compensation

  • $140,000-$155,000, dependent on experience
  • Salary: $140,000-$155,000, dependent on experience

Benefits

  • 100% Medical, Dental & Vision Plans - no employee contribution required
  • Equity Options
  • 401k plan, FSA

Company info

  • https://tinyurl.com/4zjchwzs
  • Joining Swayable means being on a team whose work changes the course of history.
  • The technology we develop is at the leading edge of transforming some of the world's most important campaign organizations and enterprises: combatting disinformation, protecting democracy, and supporting the sustainable growth of consumer-facing brands.
  • Swayable is a fast-growing AI and automated data science platform that measures public opinion, and the impact of messages and advertising content on it.
  • We are a 50-person team backed by top technology and social impact investors, including Y Combinator.
  • Founded in 2018 by physics PhDs, it is led by the former Executive Director for Digital Strategy at the New York Times.
  • Clients include major consumer-facing brands (JP Morgan Chase, Airbnb, Paramount Pictures), technology companies (Anthropic, Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy campaigns (e.g. on climate, human rights and elections).
  • We strive to promote an organizational environment that values diversity and fosters growth.

Equal opportunity

  • Swayable is an equal opportunity employer.
  • equal opportunity employer.
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This listing is sourced directly from Swayable's careers page and normalized into a canonical job model.