Fenway Sports Management

Director, Marketing

Boston, MA · Director

Sponsorship not specified$85k-$110kDetected 79 days ago

ComplianceBrand StrategyCustomer SupportLeadershipCommunicationTime ManagementOrganizational Skills

About the role

Boston Common Golf is one of six inaugural teams in TGL presented by SoFi.
Rory McIlroy, Keegan Bradley, Adam Scott, Hideki Matsuyama and Micheal Thorbjornsen represent Boston and New England playing in five regular season matches broadcast live on ESPN against the other TGL teams.
The matches are played at the SoFi Center, a custom-built venue in Palm Beach, Florida, that combines a data-rich virtual course with a state-of-the-art short game complex.

Develop and lead comprehensive integrated marketing strategies across digital, brand, content, partnerships, influencers and experiential channels.
Manage relationships, goals, expectations, and execution across content creation network of agencies, freelancers, and the internal creative team.
Establish key performance indicators and maintain consistent reporting on paid and organic marketing efforts.
Collaborate cross-functionally with leadership, sales, partnerships, events, and creative services.
Manage marketing budget, resource allocation, and external vendors or agencies.

10+ years of experience in sports marketing, preferably for a team, league, property or sports/entertainment marketing agency.
Bachelor's degree required.
Experience with digital marketing, specifically with paid, organic and social media campaigns. including knowledge of X, Facebook, Instagram, TikTok and YouTube platforms.
Experience with digital advertising and social analytics tools to effectively measure campaign success to create associated reports.
Ability to travel to all Boston Common Golf matches and partnership events.
Experience and proficiency in Microsoft Office.
Minimum of 7 - 10+ years of experience in sports marketing, preferably for a team, league, property or sports/entertainment marketing agency.
Proven experience formulating, building and executing multi-faceted marketing programs, including revenue-driving marketing assets.
Innovative, entrepreneurial, and well-organized with a strong work ethic and a desire/willingness to learn.
Excellent written communication skills with a demonstrated ability to collaborate and communicate effectively across marketing, creative, business, and analytics teams.
Strong time management, customer service, and organizational skills with experience working effectively in a team dynamic.
High energy with ability to work long/flexible hours, including evenings, weekends, and holidays.

Deep understanding of the professional golf industry and prior experience within golf preferred.

The base salary range for this position is $85,000-$110,000 based on relevant experience.

This role is responsible for setting the overall marketing vision, aligning brand strategy with business objectives, and overseeing the planning and performance of all marketing initiatives.
Define and oversee the marketing vision of Boston Common Golf, ensuring alignment with brand identity, revenue, and growth goals.

Boston Common Golf is part of Fenway Sports Group, a global sports, marketing, media, entertainment, and real estate company anchored by three iconic clubs, the Boston Red Sox, Liverpool Football Club, and the Pittsburgh Penguins.

This listing is sourced directly from Fenway Sports Management's careers page and normalized into a canonical job model.