Sent
Demand Generation
New York City
Sponsorship not specifiedDetected 25 days ago
GitSQLA/B TestingSEOGrowth MarketingCadence
About the role
- This is a technical, experiment-driven role.
- You'll be the person who knows, down to the dollar, what a qualified signup costs, which experiments moved it, and where the best developers come from.
- You'll also work hand in hand with our developer relations function, turning technical content, demos, and community engagement into measurable demand.
Responsibilities
- Own the self-serve activation funnel end to end: signup → first API call → first production send. Instrument it, find where developers drop off, and write the experiments that fix it
- Partner closely with DevRel to turn technical content, demos, talks, and community presence into distribution and demand, and build the measurement to show what's landing
- Own full-funnel demand across paid (search, social, podcast/newsletter sponsorships), SEO, lifecycle, and events, building repeatable systems and growth loops rather than one-off campaigns
- Build your own tooling and tracking: write SQL against the warehouse, stand up landing pages, script automations, integrate the marketing stack via API, and build the occasional interactive demo or programmatic-SEO play without waiting on engineering
- Own marketing's contribution to revenue, self-serve and sales-assisted, and report cleanly on CAC, conversion rates, payback, and experiment ROI
- Partner with sales on lead scoring, handoff, and targeted account-based plays for larger logos, and with DevRel and content to turn technical work into distribution
Requirements
- You know how to market to developers
Nice to have
- At least 4 years in demand generation or growth marketing, with experience owning a funnel or a number end to end, ideally at a developer-first, API, or infrastructure company
- You've carried a pipeline or self-serve revenue target and hit it, and you can show which experiments got you there
- Experience working alongside DevRel or developer marketing, and a real feel for the developer ecosystem, how communities behave, what earns credibility, and what gets you ignored
- Deeply technical skillset is expected
- Experience with messaging API, telecom, and API infrastructure is a big plus but not required
Benefits
- Meaningful equity with high growth potential
- Top-tier medical, dental, vision fully covered
- Wellhub Gold or Equinox membership stipend
This listing is sourced directly from Sent's careers page and normalized into a canonical job model.